RUNWAY 34: AN INTRINSIC REVIEW
DOI:
https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.428Keywords:
Films, Content Analysis, Intrinsic Review, Runway 34, IconographyAbstract [English]
Films happen to be one of the oldest forms of mass media in the world. In India’s vast and gigantic country, films are seen as one of the traditional media outlets for the populace. Films play a pivotal role in breaking into the minds of the people. They play a variety of roles such as awareness creation, breaking societal taboos, and serving as a means of entertainment among others. The Indian film industry is one of the biggest industries in the world, concerning the number of people employed, and the number of films that are produced. In the recent past due to the outbreak of the Covid-19 pandemic, many people have increased their consumption of alternative mediums for entertainment purposes such as Over the Top (OTT), although OTT and OTT platforms are only present to fill the void of not being able to go the theatres or multiplexes. Despite true incidents or stories serving as a means of inspiring the creation of movies, there is seen that there is a significant reduction in the movies made based on true incidents or issues. The recent release on Amazon Prime Video, Runway 34 is a story based on a flight from Doha to Kochi, that crash-landed due to poor visibility in August 2015. The current research study is envisioned to provide a critical analysis of this Ajay Devgn starrer. The research study adopts a qualitative research method in the form of Iconography to meet the objective of the study.
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