A STUDY OF NEWS CONSUMPTION PATTERNS AMONG COLLEGE STUDENTS

Sathyabama Oppili; Vidya Padmanabhan

doi:10.29121/shodhkosh.v4.i1SE.2023.420

Authors

Sathyabama Oppili Assistant Professors, Department of Communication and Media Studies, M.O.P. Vaishnav College for Women, Chennai, India
Vidya Padmanabhan Assistant Professors, Department of Communication and Media Studies, M.O.P. Vaishnav College for Women, Chennai, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.420

Keywords:

Social Natives, Digital Natives, News Consumption, Trust In News

Abstract [English]

India will have 1 billion smart phone users by 2026, according to a recent Deloitte report Big bets (2022). As for news consumption, a June 2022 article in Mint says that around 72% on Indians access news through smartphones, and only 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), In Shorts (19%), and News Point (17%) are also gaining currency Jha (2022). Even though the use of mobile phones is increasing, a 2022 study conducted by the Reuters Institute in 46 markets says that the trust in news is falling, especially with the younger age group. Youth Avoiding News, Says Reuters Study. (2022). The report says, “These groups are critical audiences for publishers and journalists around the world, and for the sustainability of news, but are increasingly hard to reach and may require different strategies to engage them.” This study also marks the difference in the consumption pattern between social natives (18 to 24) and digital natives (25 to 34). While digital natives still stick on to Facebook, social natives have moved to other new networks. Many news organizations are struggling to remain relevant to this group of youth. Using the quantitative survey methodology, this study aims to track news consumption patterns among youth.

Abstract [Hindi]

Downloads

Download data is not yet available.

Author Biographies

Sathyabama Oppili, Assistant Professors, Department of Communication and Media Studies, M.O.P. Vaishnav College for Women, Chennai, India

Vidya Padmanabhan, Assistant Professors, Department of Communication and Media Studies, M.O.P. Vaishnav College for Women, Chennai, India

References

Belfrage, A., & Belfrage, M. J. (2018, January 12). News in Social Media Incidental Consumption and the Role of Opinion Leaders. Digital Journalism, 583-598. https://doi.org/10.1080/21670811.2018.1423625. DOI: https://doi.org/10.1080/21670811.2018.1423625

Boczkowski, P., Mitchelstein, E., & Matassi, M. (2017, April). Incidental News : How Young People Consume News On Social Media. Scholar Space. DOI: https://doi.org/10.24251/HICSS.2017.217

Big bets on smartphones, semiconductors, and streaming service. (2022, Feb. 22). Deloitte.

Ganguly, I. (2022). The Rise of Social Media Influencers. The Hindu. DOI: https://doi.org/10.4324/9781003043409-11

Jha, L. (2022, June 15). Over Half of Indian Users Consume News on Social Media. Mint.

Kelly, Y.L., & Kua, Q. K. (2019, September). What Predicts Adolescents’ Critical Thinking about Real-Life News ? The Roles of Social Media News Consumption and News Media Literacy. Thinking Skills and Creativity. https://doi.org/10.1016/j.tsc.2019.05.004. DOI: https://doi.org/10.1016/j.tsc.2019.05.004

Kemp, S. (2022, February 15). Digital 2022 : India. DataReportal.

Nielsen, R. K., & Sen, A. (2016, May). Digital Journalism Startups in India. Reuters Institute for the Study of Journalism.

Pentina, I., & Tarafdar, M. (2014). From "Information to Knowing" : Explaining the Role of Social Media in Contemporary News Consumption. Computers in Human Behaviour, 211-223. https://doi.org/10.1016/j.chb.2014.02.045. DOI: https://doi.org/10.1016/j.chb.2014.02.045

Segado Boj, F., Díaz-Campo, J., & Redondo, R. Q. (2019). Influence of the 'News Finds Me' Perception on News Sharing and News Consumption on Social Media.

Service, I. A. (2022, August 20). India To Have Over 800 Million Smartphone Users By 2022 : Cisco Study. HI TECH.

Youth Avoiding News, Says Reuters Study. (2022, June 15). The Survey Finds that ‘the Connection Between Journalism and Much of the Public May Be Fraying’. The Hindu.