IMPACT OF BUY NOW PAY LATER (BNPL) SERVICES IN ONLINE SHOPPING ON CONSUMER BEHAVIOUR IN DELHI NCR
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.4146Keywords:
Online Shopping, Financial Risk, Purchasing Patterns, Psychological Impact, Financial Decision-Making, Trust and Risk Perception, Marketing and PromotionsAbstract [English]
The digital shopping market received a transformation from new (BNPL) services which introduced payment deferral options to consumers. Research evaluates consumer behavior transformation as consumers use BNPL payment methods while examining both purchasing habits along with their financial choices and identified hazards. The initial research demonstrates how BNPL services promote elevated spending habits and spontaneous purchases mainly among youth customers. The ease of BNPL comes with the risk of financial difficulties because customers need proper financial management. The research findings enable a deeper comprehension of BNPL advantages and disadvantages thus generating resourceful information for customer segments and retail entities and policy authorities. Solid comprehension of BNPL behavior patterns requires attention from policymakers to create consumer protection that enables innovative financial options. The study’s comprehensive evaluation of BNPL consumer impacts provides essential knowledge which helps users practice responsible usage along with strategic business practice development and effective policy development.
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Copyright (c) 2024 Namrata Singh, Dr. Sangeeta Sahni
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