IMPACT ANALYSIS OF GARBHA MOBILE APPLICATION AMONG PREGNANT WOMEN IN CHENNAI

Authors

  • Dr. V. Jayalakshmi Assistant Professor, Department of Visual Communication, Asan Memorial College of Arts and Science, Chennai, India
  • Dr. P. Sri Jothi Associate Professor & Head Department of Visual Communication, Vels Institute of Science, Technology and Advanced Studies, Chennai, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.394

Keywords:

Health Communication, Pregnant Women, Parenting Mother, Infant, Mobile Application, Information

Abstract [English]

Information is created and communications are exchanged through media. There have been diverse forms of communication in the propagation of information, emerging as a universal phenomenon. Digital media enable people to connect and enrich their relationships with family and friends. As times become more difficult in the modern age, digital media reduces the stress of many users. Through the development of advanced technology, the study created a new platform for developing mobile apps for pregnant women to gather information related to maternity and childcare. To understand the importance of the health communication through mobile application, experimental research design was adopted among pregnant women to find the effective result. Participatory communication adopted for the study. Respondents were exposed to the newly developed mobile app and allowed to experience its usability and record their observations. The study concludes that technology bridged the gap between people in gaining their knowledge and power in accessing digital media.

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Author Biographies

Dr. V. Jayalakshmi, Assistant Professor, Department of Visual Communication, Asan Memorial College of Arts and Science, Chennai, India

 

 

Dr. P. Sri Jothi, Associate Professor & Head Department of Visual Communication, Vels Institute of Science, Technology and Advanced Studies, Chennai, India

 

 

References

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Hay, S. J., McLachlan, H.L., Newton, M., Forster, D.A., & Shafiei, T. (2022). Sources of Information During Pregnancy and the Early Parenting Period : Exploring the Views of Women and their Partners. Midwifery, 105. https://doi.org/10.1016/j.midw.2021.103236. DOI: https://doi.org/10.1016/j.midw.2021.103236

Mody, B. (1991). Designing Messages For Development Communication : An Audience Participation Based Approach. Sage Publications, 211.

Tufte, T., & Mefalopulos, P. (2009). Participatory Communication : A Practical Guide. Applied Knowledge Services, Washington.

Wexler, A., Davoudi, A., Weissenbacher, D., Choi, R., O’Connor, K., Cummings, H. (2020). Pregnancy and Health in the Age of the Internet : A Content Analysis of Online “Birth Club” Forums. PLoS ONE, 15(4). https://doi.org/10.1371/journal.pone.0230947. DOI: https://doi.org/10.1371/journal.pone.0230947

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Published

2023-07-03

How to Cite

V., J., & P., S. J. (2023). IMPACT ANALYSIS OF GARBHA MOBILE APPLICATION AMONG PREGNANT WOMEN IN CHENNAI. ShodhKosh: Journal of Visual and Performing Arts, 4(1SE), 119–125. https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.394