ANALYZING EXPORT DYNAMICS AND MARKET TRENDS IN THE GLOBAL FRUITS AND VEGETABLES TRADE

Abstract [English]

This study examines the dynamics of global trade in fruits and vegetables, emphasising the influence of World Trade Organisation (WTO) rules on the competitiveness of exporting countries. The international market for fresh produce is evolving due to shifting customer preferences and heightened health awareness, resulting in a surge in demand for variety and high-quality fruits and vegetables. The WTO is essential in governing international trade by advocating for trade liberalisation and diminishing obstacles to market access. This research seeks to analyse the impact of adherence to WTO norms on trade flows, pricing tactics, and market entry prospects for different nations. This study uses a secondary data technique to perform an extensive literature review, establishing a theoretical framework, and analyses trade data from credible sources such as the Food and Agriculture Organisation (FAO) and the World Trade Organisation (WTO). The results demonstrate that compliance with WTO rules, especially with tariff reductions and sanitary regulations, markedly improves export volumes and market competitiveness. The findings emphasise the necessity of synchronising national policy with WTO standards to leverage trade advantages. The study emphasises the significance of technical improvements and quality assurance protocols in enhancing the global standing of fruits and vegetables. The research offers practical insights for policymakers and industry players to effectively manage the intricacies of the global trade landscape, with the objective of enhancing the status of fruits and vegetables in international markets.