THEORIZING FOLKLORE IN CULTURE AND MODERNITY

Abstract [English]

Folklore provides a vital lens for which cultural identity, collective memory and societal ideologies are preserved and determined. It preserves and reflects the evolving beliefs, values and structures of societies worldwide. Traditional narratives such as myths, folktales, proverbs and rituals serve as repositories of cultural heritage, encapsulating the essence of human experience across generations. Theoretical frameworks including Structuralist, Marxist and Feminist perspectives have been instrumental in analyzing the complex relationships between folklore and culture. These approaches highlight how folklore articulates established social norms, perpetuates power dynamics and amplifies marginalized voices. Structuralist scholars examine the universal patterns and structures within traditional narratives, while Marxist and Feminist critiques explore themes of class struggle, gender roles and resistance embedded in folklore. This paper also investigates the contemporary relevance of folklore by emphasizing on how it adapts to new forms of media and technology, such as the digital platforms and graphic novels, among others as it ensures its continuity amidst globalization and reveals how folklore serves not only as a repository of tradition, but also as a dynamic force as it shapes and reflects upon modern culture. By examining the intersection of folklore and contemporary media, this study underscores the enduring significance of traditional narratives in addressing societal change and maintaining cultural identity in a rapidly evolving world.