ASSESSING AWARENESS OF E-BANKING AMONG BANK CUSTOMERS: A SOCIO-DEMOGRAPHIC PERSPECTIVE
DOI:
https://doi.org/10.29121/shodhkosh.v3.i2.2022.3349Keywords:
Financial Institutions, Public Knowledge, Demographics, Causes, CustomersAbstract [English]
Using socio-demographic characteristics as a lens, this study examines the level of e-banking awareness among Meerut district bank customers. Taking demographics like age, gender, income, education, and geography into account, this study intends to provide light on how 400 clients perceive and make use of e-banking services. We will gather data using a cross-sectional descriptive analysis to find out how many people are using e-banking and what kinds of problems people are having while trying to use digital banking. By shedding light on the unique wants and requirements of various demographic subsets in the Meerut district, this study should help financial institutions and government officials better understand the socio-demographic dynamics impacting e-banking knowledge and usage.
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Copyright (c) 2022 Dr. Satyavrat Singh Rawat, Prof. Trilochan Sharma, Dr. Swati Sharma, Javed Naseem
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