A STUDY TO EXAMINE HOW AI AND ML AFFECT IT STRATEGIC PLANNING AND LONG-TERM ORGANIZATIONAL OBJECTIVES

Seema Bhuvan

doi:10.29121/shodhkosh.v3.i2.2022.3212

A STUDY TO EXAMINE HOW AI AND ML AFFECT IT STRATEGIC PLANNING AND LONG-TERM ORGANIZATIONAL OBJECTIVES

Authors

Prof. Seema Bhuvan Assistant Professor, NCRD’s Sterling Institute of Management Studies, Nerul, Navi Mumbai, PhD Research Scholar JJTU, Rajasthan

DOI:

https://doi.org/10.29121/shodhkosh.v3.i2.2022.3212

Keywords:

Artificial Intelligence (AI), Machine Learning (ML), IT Strategy, Organizational Objectives, Data-driven Decisions, Automation, Competitive Advantage, Business Transformation, Technology Integration

Abstract [English]

This paper explores how Artificial Intelligence (AI) and Machine Learning (ML) influence IT strategic planning and long-term organizational objectives. As businesses increasingly rely on data-driven insights and automation, AI and ML technologies are transforming IT strategies. These technologies enable organizations to streamline operations, enhance decision-making, and maintain competitive advantages in an ever-evolving market. This research examines the integration of AI and ML into IT strategy, its impact on organizational goals, and the challenges and benefits these technologies present. It also discusses the potential threats, key findings, and how organizations can align AI and ML with their long-term strategies.

References

Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.

Susskind, R., & Susskind, D. (2015). The Future of the Professions: How Technology Will Transform the Work of Human Experts. Oxford University Press. DOI: https://doi.org/10.1093/oso/9780198713395.001.0001

Davenport, T.H. (2018). Artificial Intelligence for the Real World. Harvard Business Review.

Holland, P. (2018). Machine Learning in Business: Applications, Implications, and Emerging Trends. Journal of Business Strategy, 39(5), 23-30.

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Published

2023-12-31

How to Cite

Bhuvan, S. (2023). A STUDY TO EXAMINE HOW AI AND ML AFFECT IT STRATEGIC PLANNING AND LONG-TERM ORGANIZATIONAL OBJECTIVES. ShodhKosh: Journal of Visual and Performing Arts, 3(2), 839–847. https://doi.org/10.29121/shodhkosh.v3.i2.2022.3212

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Issue

Vol. 3 No. 2 (2022): Volume 3 Issue 2 July-December - 2022

Section

Articles

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