IMPACT OF HR ANALYTICS ON EMPLOYEE RETENTION AND ENGAGEMENT IN IT COMPANIES

Madhavi Kondeti; T Narayana Reddy

doi:10.29121/shodhkosh.v5.i1.2024.3143

Authors

Madhavi Kondeti Research Scholar, School of Management Studies, Jawaharlal Nehru Technological University, Anantapuramu, Andhra Pradesh, India.
T Narayana Reddy Professor, School of Management Studies, Jawaharlal Nehru Technological University, Anantapuramu, Andhra Pradesh, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.3143

Keywords:

HR Analytics, Employee Retention, Employee Engagement, IT Sector, Workforce Management, JEL Code:M12, M15, J63, C83.

Abstract [English]

In the Information Technology (IT) sector, employee retention and engagement are critical for sustaining competitive advantage. Human Resource (HR) analytics is increasingly utilized by IT companies to enhance workforce management by providing data-driven insights on employee behavior, job satisfaction, and organizational commitment. This study investigates the impact of HR analytics on employee retention and engagement within IT companies, using Structural Equation Modeling (SEM) to analyze the relationships between HR analytics, job satisfaction, career development, and organizational commitment. Results reveal that HR analytics positively influences employee retention and engagement by addressing fundamental drivers such as job satisfaction and career advancement. Based on these findings, the study offers recommendations for IT firms aiming to leverage HR analytics to enhance retention and engagement.

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