A STUDY ON PATRONS DISCERNMENT EN ROUTE FOR DIGITAL PAYMENT APPLICATIONS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.2953Keywords:
Digital Payment Application, Digital Banking, Convenience, Safety and SecurityAbstract [English]
The study aimed to analyses the factors preferring digital payment applications such as Gpay, PhonePe, Amazon Pay, and the like. Digital payment applications allow people the ability to make payments using their electronic devices. These applications are usually more secure than traditional methods and it en route for digital involvement to users and they also provide the accessibility of being able to make payments from anywhere with an internet connection. Factors influencing the customers for digital payment application to convenience, to secured, to stress-free use, and cost-effectiveness are few factors that initiative of digital payments. Additionally, a strong network partners and providers, as well as reliable customer support, are essential for the success of digital payment applications. The study was conducted on patrons discernment en route for digital payment applications, thus descriptive methods and surveys were based on this study. The discovery of patrons in traffic for digital payment applications was the subject of this study, it is users prefer for digital payment transaction through applications is analysis conducted with sources of application, age, gender, marital status, education qualification and the like.
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