SOCIAL IMPACT OF TELEVISION ON ADOLESCENTS OF TIRUCHIRAPPALLI DISTRICT
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.2545Keywords:
Social Impact, Uses and Gratification Theory, Simple Random SamplingAbstract [English]
The emergence of Television made a tremendous growth in the field of Mass communication. It is an indispensable media for the heterogenous audience, especially for children. Among the phases of human development, Adolescence is the phase between childhood and adulthood, that means, 10 to 19 ages. This is an important stage to develop their foundation of good health. During this phase, they will prepare for the establishment of the patterns of behaviour and life style. By this stage they need proper information on our culture, heritage and social behaviour to develop life skills, health services that are acceptable, equitable, and supportive environments. The researcher wants to explore the positive and negative effects of television on adolescent children to overcome the negative and induce the positive effects with proper guidelines. This study explores the social impact of television on children, using the Uses and Gratification Theory as its theoretical foundation. The research employs a simple random sampling method, with data collected from a diverse group of school children in Tiruchirappalli District. The data were analysed and tabulated in a right manner.
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https://academic.oup.com/poq/article/37/4/509/1892360
https://www.routledge.com/Media-Effects-Advances-in-Theory-and-Research/Bryant Oliver/p/book/9780805853839
https://journals.sagepub.com/doi/abs/10.1177/0002764204271506
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Copyright (c) 2024 Dr. D.F. Matilda Rajakumari
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