THE ROLE OF SOCIAL MEDIA MARKETING IN THE HYBRID BUSINESS MODEL: STRATEGIES FOR SUCCESS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1NCJCFPC.2024.2452Keywords:
Social Media Marketing, COVID-19, Brand Engagement, Paid Advertising, Customer Acquisition, Online PresenceAbstract [English]
Businesses of all sizes may efficiently contact prospects and consumers with social media marketing. Brands may be found, learned about, followed, and purchased from on social media; if your company isn't present on sites like Facebook, Instagram, and LinkedIn, you're losing out! Excellent social media marketing may boost your company's performance tremendously, develop devoted brand evangelists, and even produce leads and sales. A type of digital marketing known as "social media marketing" uses the influence of well-known social media platforms to further your branding and marketing objectives. However, it goes beyond simply opening company accounts and publishing content whenever you feel like it.
Paid social media advertising is another aspect of social media marketing, whereby you may pay to place your brand in front of a sizable and highly focused user base. Opinions on the function of social media marketing in the hybrid mode are expressed in this study.
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