ECONOMIC PERSPECTIVE OF TRADITIONAL HANDLOOM AND HANDICRAFT: A CASE STUDY OF NHHDC
DOI:
https://doi.org/10.29121/shodhkosh.v2.i2.2021.2295Keywords:
Handloom and Handicraft, Artisans, Marketing, Problems, ChallengesAbstract [English]
Handloom and handicraft products have been the major part of the trade items for the tribal society. Of late, the government as well as some private organisations have taken up initiatives to promote the scale of handloom and handicraft production. The study has attempted to examine the economic perspective of traditional handloom and handicraft products taking the case of NHHDC Ltd. The study also attempted to highlight the problems and challenges faced by artisans and the corporation and evaluate the kind of platform the corporation provides to economically sustain the promotion of traditional skills and crafts. Both primary and secondary data were used and statistical charts, a 3-point likert scale, averages and percentages are the tools and techniques used for this present study. Finance and negligence by the state government were the major problems while up skilling and marketing were the major challenges faced by the corporation. Unless people take pride and value own indigenous products which are part of one’s identity and culture, handloom and handicraft production is bound to face difficulty to sustain in the fast changing modern society.
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