EXPLORING CREATIVITY IN VISUAL CONTENT: NAVIGATING THE DIGITAL MARKETPLACE
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.1766Keywords:
Creativity, Visual Content, BusinessAbstract [English]
A retail merchant is a person who does business that sells goods directly to the public from a shop or store. Visual content access among the retail merchants have increased nowadays. This includes the usage of digital screens for advertising and display, access to social media through advertising etc. Since some customers choose creative contents, the merchants facilitate this using content creators. The customers prefer to go free hand for shopping requirements and mobile phones are always with them that help in digital payments. Scanning of QR code is very common nowadays. The merchants starting using computers for storing account related data. This will help in making transactions systematic. Analysis of business is also easier by storing data in computers. Digital screens are common which facilitate running messages that show various offers provided by the shops. This is dynamic and has better visual impact than traditional posters. This study investigates the extent of visual content access among retail merchants, focusing on the utilization and integration of digital tools in their business operations. Through survey with a diverse sample of retail merchants, this research explores the types of visual content adopted, the barriers to access, and the impact of visual content on business performance.
References
Buchanan, L., Kelly, B., Yeatman, H., & Kariippanon, K. (2018). The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review. Nutrients, 10(2), Article 2. https://doi.org/10.3390/nu10020148 DOI: https://doi.org/10.3390/nu10020148
Hajli, M. (2012). An integrated model for e-commerce adoption at the customer level with the impact of social commerce. International Journal of Information Science and Management (IJISM), 77–97.
Liu, J., Kauffman, R. J., & Ma, D. (2015). Competition, cooperation, and regulation: Understanding the evolution of the mobile payments visual content ecosystem. Electronic Commerce Research and Applications, 14(5), 372–391. https://doi.org/10.1016/j.elerap.2015.03.003 DOI: https://doi.org/10.1016/j.elerap.2015.03.003
Podkalicka, A., & Fredriksson, M. (2023). Mediatised market places: Platforms, places, and strategies for trading material goods in digital economies. Convergence, 29(5), 1352–1368. https://doi.org/10.1177/13548565231192103 DOI: https://doi.org/10.1177/13548565231192103
Wang, Y., & Hajli, N. (2017). Exploring the path to big data analytics success in healthcare. Journal of Business Research, 70, 287–299. https://doi.org/10.1016/j.jbusres.2016.08.002 DOI: https://doi.org/10.1016/j.jbusres.2016.08.002
Wulfert, T., & Schütte, R. (2022). Retailer’s Dual Role in Digital Marketplaces. Sn Computer Science, 3(3), 206. https://doi.org/10.1007/s42979-022-01098-w DOI: https://doi.org/10.1007/s42979-022-01098-w
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Shobin Mathew, Dr. S. Jenefa
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
