EMPOWERING RURAL NAGALAND: EXPLORING THE ROLE OF RADIO AS A CATALYST FOR DEVELOPMENT AND SOCIAL CHANGE
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.1442Keywords:
Information Acquisition, Awareness, Current Affairs, Government Schemes, Media Preferences, Communication Strategies, DevelopmentAbstract [English]
The data analysis delves into the diverse patterns of information acquisition and awareness among respondents in Kohima and Mon districts. While Kohima exhibits higher rates of current affairs information acquisition, Mon district showcases greater unawareness of government schemes. Statistical analysis hints at a potential relationship between district and access to current affairs information and awareness of government schemes, albeit not achieving conventional significance levels. Moreover, differences in learning inclinations and media preferences emerge, with Mon district displaying more interest in learning new skills and a preference for radio as a medium for disseminating information.
Notably, perceptions regarding radio's impact and effectiveness vary significantly between districts, with Mon respondents reporting overwhelmingly positive impacts. These findings emphasize the need for tailored communication strategies and program development to address regional differences effectively, highlighting the potential of radio as a potent tool for information dissemination and social influence. Such insights can guide policymakers and communicators in crafting inclusive initiatives conducive to socio-economic development and empowerment in Kohima and Mon districts.
References
Bain, R. E., Wright, J. A., Christenson, E., & Bartram, J. K. (2014). Rural: urban inequalities in post 2015 targets and indicators for drinking-water. Science of the Total Environment, 490, 509-513. DOI: https://doi.org/10.1016/j.scitotenv.2014.05.007
Butala, S. (2020). The Effect of National Radio on Financial Behavior. Comparative Advantage, 5.
Chakravorty, D. (2020). Role of community radio in maintaining cultural diversity in Assam (with special reference to Jnan Taranga and Radio Luit). Multi-Disciplinary Journal, 5 (1), 1-11.
Kay, C. (2009). Development strategies and rural development: exploring synergies, eradicating poverty. The Journal of peasant studies, 36(1), 103-137. DOI: https://doi.org/10.1080/03066150902820339
Nair, R. R. (2003). Information Technology for Participatory Development. Concept Publishing Company.
Olfert, M. R., & Partridge, M. D. (2010). Best practices in twenty‐first‐century rural development and policy. Growth and Change, 41(2), 147-164. DOI: https://doi.org/10.1111/j.1468-2257.2010.00523.x
Palvi, S. K., Naberia, S., & Khare, N. K. (2018). Profile characteristics of audience farmers towards Kisanvani programme of all India radio correlates with listening behaviour. International Journal of Chemical Studies, 6(4), 1107-1110.
Rafiq, F. & Chashoo, S, A. (2018). Mass media and social change- theatrical perspective. International Journal of Creative Research Thoughts, 6(1), 287-290.
Sharma, L., Rathore, H. S., & Sharma, G. S. (2021). Effectiveness of Community Radio in Preservation And Promotion Of The Indigenous Culture. Psychology and education, 58(1), 5678-5691. DOI: https://doi.org/10.17762/pae.v58i1.2202
Shukla, A., & Munshi, K. (2019). Impact of Radio Campaigns of Ahmedabad in people of Ahmedabad. International Conference: Media, Culture and Development: Issues and Perspective. (31-37). Dr. Babasaheb Ambedkar Open University, Ahmedabad.
Sonia, & Peter. (1994). The mass media, democracy and the public sphere. In Talk on Television Audience Participation and Public Debate. Communication and society (pp. 9–35).
Sowbhagya, G. (2022). The role of mass media in value education. International journal of multidisciplinary educational research, ISSN:2277-7881
Ward, N., & Brown, D. L. (2009). Placing the rural in regional development. Regional studies, 43(10), 1237-1244. DOI: https://doi.org/10.1080/00343400903234696
Yadav, L. B. (2001, December). Role of media in promoting good governance. In Telegraph Weekly/FES National Level Media Seminar, Kathmandu, Nepal.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Wapangsungla Longkumer, Arjun Das
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
