IMPACT OF MISLEADING ADVERTISING ON CHILDREN: A STUDY BASED ON PERSUASION & PERCEPTION
बच्चों पर भ्रामक विज्ञापनों का प्रभावः धारणाओं और दृष्टिकोण पर एक अध्ययन
DOI:
https://doi.org/10.29121/shodhkosh.v5.iICETDA24.2024.1397Keywords:
Misleading Advertising, Children, Persuasion and PerceptionAbstract [English]
This paper focuses on the impact of misleading advertising on the perception and persuasion of children. It also through the light on how children behave in the influence of these misleading advertisements. As results these advertisements are negatively impacting children as their parents and there is a need to aware as well as educate those immature brains about these tricky strategies. Results are approached with mixed method data collection process in which primary data was collected through the questionnaire and circulated to the parents of targeted children between the age of 5-15 years and secondary data was collected through the reviewed relevant literatures like research papers, articles, books etc. This paper attempts to contribute to a deeper understanding of the implication of misleading advertisements on children’s’ cognitive development and consumer behaviour
Abstract [Hindi]
यह अध्ययन इस बात पर केंद्रित है कि भ्रामक विज्ञापन बच्चों की सोच को किस प्रकार प्रभावित करते हैं और बच्चे जिन वस्तुओं का विज्ञापन देखते हैं उनके बारे में कैसा महसूस करते हैं। अध्ययन के अनुसार इस प्रकार के विज्ञापन वास्तव में बच्चों को प्रभावित कर सकते हैं, जिससे विज्ञापन जो संदेश दे रहे हैं उन पर विश्वास करने की संभावना बढ़ जाती है। सम्भवतः वास्तविक जीवन में वस्तुओं के प्रति बच्चों का दृष्टिकोण भी बदल जाता है। इस अध्ययन का उद्देश्य यह ज्ञात करना है कि भ्रामक विज्ञापन बच्चों की सोच व व्यवहार को किस प्रकार प्रभावित कर रहे हैं। अध्ययन मिश्रित शोध पद्धतियों पर आधारित है जिसमें प्रश्नावली द्वारा प्राथमिक डाटा व साहित्य की समीक्षा द्वारा पूर्व स्थापित शोध पत्रों, पुस्तकों व लेखों के आधार पर सहायक डाटा एकत्रित किया गया है। यह अध्ययन बच्चों के संज्ञानात्मक विकास और उपभोक्ता व्यवहार पर भ्रामक विज्ञापनों के निहितार्थ की गहरी समझ में योगदान देने का प्रयास करता है।
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