CREATIVE RESURGENCE: THE POPULARITY OF 2D ANIMATION AFTER THE CRISIS

Abstract [English]

The animation industry, like many other sectors, experienced significant shifts during the pandemic. While 3D and CGI animation have dominated previous decades, the post-pandemic era has renewed interest in 2D animation. This thesis talks about the origin and evolution of animation from the 1920s, the rise of Disney, and the origin of feature-length animated movies. With this study, we can have a closer look at the production process of both 2D and 3D animation, by going through the traditional medium of animation with the use of hand-drawn images over celluloid to modern age 3D animated rendering. With the rise of 3D animation in the late 90s and its dominance in the industry for over two decades. The main focus of this study is to show the decline in the popularity of 3D animated movies and shows among wider audiences and the rise of 2d animation in more recent years.
Animation is a medium used in many industries, but eventually, it has become one of the most important pillars of the entertainment industry. Animation has evolved and changed its form over time.