DECODING TAMIL IDENTITY IN AI-GENERATED IMAGERY: LEVERAGING PROMPTS FOR CULTURAL CONTENT ANALYSIS

V.  Pandiyaraj; Raja N.; Deeparajeswari

doi:10.29121/shodhkosh.v5.iICITAICT.2024.1330

Authors

V. Pandiyaraj Research Scholar, Department of Visual Communication, Sathyabama Institute of Science and Technology, Chennai, India
Dr. N. Raja Assistant Professor, Department of Visual Communication, Sathyabama Institute of Science and Technology, Chennai, India
Deeparajeswari Assistant Professor, Department of Visual Communication, Nachiappa Swamigal Arts and Science College, Koviloor, Karaikudi, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.iICITAICT.2024.1330

Keywords:

Tamil Culture, AI-Generated Images, Cultural Representation, Content Analysis, Prompts

Abstract [English]

Artificial Intelligence (AI), as described by Pedro Domingo’s, encompasses technologies like machine learning and neural networks, revolutionizing industries and daily life. Cultural identity, shaped by ethnicity, nationality, language, and traditions, defines individuals and communities, influencing values and behaviours. It fosters a sense of belonging, evolving with societal changes and interactions with diverse cultures. AI's portrayal in cultural representation, spanning media, literature, and art, shapes societal perceptions and expectations of technology, ranging from utopian to dystopian visions. Cultural values and norms influence ethical debates surrounding AI, informing discussions on issues like bias and privacy. Increasingly, AI technologies are adapted to diverse cultural contexts, integrating language, customs, and values into their design to resonate with global communities.
This research aims to investigate the portrayal of Tamil cultural identity in AI-generated imagery, employing prompts as a tool for nuanced content analysis. By systematically analyzing AI-generated images through specific prompts designed to capture various facets of Tamil culture, this study seeks to unveil the intricacies, biases, and nuances inherent in these representations. Through a refined analysis framework, the research endeavours to shed light on the cultural sensitivity of AI-generated imagery concerning Tamil culture, contributing to the discourse on cultural representation in artificial intelligence.

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