UTILIZING GAMIFICATION THROUGH ANIMATION STANDS AS A COMPELLING APPROACH TO FOSTER ENVIRONMENTAL AWARENESS.

Sujit Kumar Karmakar; Arijit Basu; Deepak Sharma

doi:10.29121/shodhkosh.v5.iICETDA24.2024.1258

Authors

Sujit Kumar Karmakar Assistant Professor, Amity School of fine arts, Amity University, Kolkata
Arijit Basu Assistant Professor, Amity School of fine arts, Amity University, Kolkata
Deepak Sharma Research Scholar, Animation & VFX Department, Poornima University, Jaipur, Rajasthan and Assistant Professor Amity University Kolkata, West Bengal.

DOI:

https://doi.org/10.29121/shodhkosh.v5.iICETDA24.2024.1258

Keywords:

Animation, 2d Animation, 3d Animation, Computer-Generated Animation, Stop-Motion Animation, Computer-Generated Graphics

Abstract [English]

The research paper explores the standards and role of animation, as well as gamification, as powerful tools for environmental awareness and engagement. Animation, in this context, denotes the creation of moving visual content through a series of images or frames, encompassing diverse forms such as 2D hand-drawn, 3D computer-generated, and stop-motion animation. It serves as a compelling medium for conveying complex environmental messages due to its unique characteristics. The aim of this research is to highlight the pivotal role of animation, including gamification, in raising awareness about environmental issues and fostering positive change. Animation and gamification possess inherent qualities such as visual appeal, narrative potential, and simplification of complex topics, versatility, worldwide accessibility, psychological connection, and memorability, making them effective tools for communication. The scope of the research encompasses the advantages of animation and gamification as awareness tools, including visual engagement, simplification of complex concepts, emotional connection, and flexibility in visualization, cross-cultural accessibility, and shareability. These advantages position animation and gamification as invaluable mediums for conveying environmental messages to diverse audiences worldwide. The study delves into the psychological and cognitive impact of animation and gamification on viewers, emphasizing their ability to grab attention, evoke emotions, improve memory retention, aid comprehension, and influence attitudes and behaviours related to environmental issues. Animation and gamification foster a deeper connection between individuals and environmental concerns, motivating action towards sustainability. In conclusion, animation and gamification emerge as potent instruments for promoting environmental awareness and spurring constructive social change. Their unique qualities, coupled with their psychological and cognitive impact on viewers, make them compelling mediums for communicating complex environmental themes. As environmental challenges persist, animation and gamification serve as beacons of hope, igniting change and fostering a closer bond between humanity and the planet we call home.

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