CHAKOR- A TYPEFACE INSPIRED BY THE PHULKARI AND TRUCK ART OF PUNJAB
DOI:
https://doi.org/10.29121/shodhkosh.v5.i4.2024.1144Keywords:
Culture, Phulkari, Truck Art, Branding, CommercializationAbstract [English]
The state of Punjab exhibits a diverse and vibrant visual culture inhabiting numerous handicrafts for fashioning households and ornamental objects. Phulkari carries a GI tag, and copper and brass work is recognised under the UNESCO List of Intangible Cultural Heritage. Phulkari is an intricate hand embroidery technique native to the state. Truck Art is the vibrant painting done on the surface of the trucks and adorns what is the second home of the truckers, often having quotes and symbols to ward off the evil eye during the long road journey. Both of these colourful crafts are losing their true essence in the landscape of commercialisation. A Latin typeface was designed, inspired by Phulkari's abstract and geometric motifs and the three-dimensional lettering style of truck art. This typeface can be used for the commercial branding of Phulkari, digitisation of truck art, collaterals for tourism, and other communication applications.
References
Grewal, N., & Grewal, A. (1988). The Needle Lore (pp. 36–55). Ajanta Publications. (Original work published 1988)
Graham, J. (2004). Asian embroidery (J. Dhamija, Ed.; pp. 113–124). Abhinav Publications, Craft Council of India.
Hitkari, & Singh, S. (1980). Phulkari: the folk art of the Punjab. Phulkari Publications.
Kaur, R., & Gupta, I. (2014). Phulkari and Bagh folk art of Punjab: a study of changing designs from traditional to contemporary time. American International Journal of Research in Humanities, Arts and Social Sciences.
Kaur, P. (2011). Revival of Punjab's traditional handicraft: Phulkari. Asian Journal of Management, 2(1), 28-38.
Madan, A. (2018). Visual Semiotics of Truck Art in India: From Art on Trucks to a Digital Art Style.
Zahraa, F., & Abdullahb, S. (2020). Vehicular Art Themes: Five Indian Subcontinental Art Forms that Inspire Pakistani Truck Visuals. International Journal of Innovation, Creativity, and Change, 14(1), 1243-1267.
Suman, S. (2016). Horn Please [Video].
M. Khan, S. (n.d.). Truck Art and its Transformations in the 21st Century from Popular Culture to High Culture.
Sonneblick, E. (2020). Indipedia: Truck Art [Video]. In Epic ON.
Suman, S. (n.d.). Chote Miya NYC. Shantanu Suman. https://www.shantanusuman.com/portfolio/chotemiya/
Suman, S. (n.d.). Wired India. Shantanu Suman. https://www.shantanusuman.com/portfolio/wired-india/
Suman, S. (n.d.). Taxi Fabric: Keep Distance. Shantanu Suman. https://www.shantanusuman.com/portfolio/taxifabric-keepdistance/
J, A. (2023). Behance. Behance.net. https://www.behance.net/gallery/22044197/Theka-(Vector-Font)
Sidhu, M. (2020). Instagram. Instagram.com. https://www.instagram.com/fusionphulkari/
Verma, A. (2023). Behance. Behance.net. https://www.behance.net/gallery/144481087/Phulkari-Art-Chandelier
Khosla, I. (2023). Typecraft. Typecraft. https://www.typecraftinitiative.org/?lang=hi
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dr. Marisha Narula, Riddhi Chaudhry
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
