Artificial intelligence (AI) has emerged as a key way to improve digital marketing. AI can help marketers build better products, deliver faster and more relevant advertising to customers, and better understand their audience's data patterns. Brands are using AI in marketing to craft more personalized customer experiences across all channels, from email campaigns to social media posts. It can help...
The digital media has come a long way in promoting participatory communication. From not limiting itself to social interactions alone, the digital medium has become a medium of raising social awareness, promoting entrepreneurship, and creating a steady web on public domain. This has resulted into a forum of self-reliance on knowledge accessibility.
This forum has become a steady source of...
With the growth of social media platforms, people are becoming increasingly linked and exposed to a vast amount of information, updates, and happenings in real-time. Anxiety and the worry of missing out on things, opportunities, or relationships may be aggravated by the constant flood of social media content. Overusing social media platforms has been linked to the psychiatric disorder known as...
This study investigates the use of social media in promoting less popular sports. Many sports organizations have used social media in recent years to boost their visibility and attract new fans. However, it is unclear how effective social media is in promoting less popular sports. This study aims to identify the strategies of using social media to promote less popular sports and the factors that...
India will have 1 billion smart phone users by 2026, according to a recent Deloitte report Big bets (2022). As for news consumption, a June 2022 article in Mint says that around 72% on Indians access news through smartphones, and only 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), In Shorts (19%), and News Point (17%) are also gaining currency...
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