ROLE OF SOCIAL MEDIA IN PROMOTING LESS POPULAR SPORTS

This study investigates the use of social media in promoting less popular sports. Many sports organizations have used social media in recent years to boost their visibility and attract new fans. However, it is unclear how effective social media is in promoting less popular sports. This study aims to identify the strategies of using social media to promote less popular sports and the factors that contribute to the success of social media campaigns. This study will use mixed methods, including surveys and interviews with athletes and journalists. The findings of this study will have implications for sports organizations and marketers looking to promote less popular sports through social media.