APPLICATION OF FRAMING IN LEADERSHIP COMMUNICATION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA

Under various fields of research, framing is a concept beautifully constructed by the diverse set of theories and notions. Framing is all about how an individual, a group, an organization or the society communicates and perceives a particular issue. Fields such as Media and communication, Health, Politics and law saw the advent of applications of framing. Due to increased burnout among employees and conflicts between leaders and employees, the need and importance of framing have raised in the area of Leadership communication. In any organization, leaders should be aware of the importance of framing for effective communication. This paper reflects the comprehensive review of the 'framing' concept and also the methodological procedures used in empirical studies of framing, leading to a discussion of how framing could be used in Leadership Communication. Researchers and Academicians can use this literature review to develop a model or frame policies to train individuals involved in leadership roles to use framing as a skill.