MINIMALISM IN DESIGN: A TREND OF SIMPLICITY IN COMPLEXITY

Minimal design is an approach to communicate a concept in a simple manner. The goal of the minimalist design is to remove unnecessary components from an image. With the intention of grabbing consumers attention, minimizing clutter and seeming elegant, this type of visual design emphasizes on having just the most significant components of the design effortlessly prominent. Minimalism seeks to understand the core of things, emphasizing on a simple way of dealing with complexity. This paper offers a conceptual foundation for the minimalism design trend and elaborates on the creative philosophy that underlies it, as well as its influences, applications, implications, and multiple perspectives. The influence of minimalism on graphic design, user interface and web design are also discussed in the paper.