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Fundamental of Arts

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View Resource ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL

Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use...

https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3529
View Resource COLOR THERAPY WITH CRYSTALS AND GEMSTONES

Gems are well-compressed small pieces found in mineral deposits found inside earth. Pearls and amber are notable exceptions in that they are formed from organic materials. Most of the gemstones are crystalline. A crystalline mineral is formed by a distinct 3-dimensional atom and this is a unique characteristic of gemstones. They possess color, hardness, aesthetic beauty, clarity and they can be...

https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3530
View Resource IMPORTANCE OF NATURAL COLORED FOODS IN OUR DAILY DIET

Colors are not only beautiful to look at. They also affect our well being. By applying the correct color to a specific problem area within our bodies, we can influence our well being. This can also be achieved via the color of our food. The basic rule is: a little bit of everything. If we eat a colorful variety, we will be taking in all the most important nutrients necessary for a smooth...

https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3531
View Resource A COMPARATIVE STUDY OF COLOUR PREFERENCES TOWARDS CLOTHING AMONG YOUNG GIRLS AND BOYS

Colour, is the visual perceptual property corresponding in human beings to the names called red, green, blue, and so on and so forth. Colours are derived from the spectrum of light, interacting in the eye with the spectral sensitivities of the light receptors. Colour categories and physical specifications are related to objects or materials based on their physical properties such as light...

https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3532
View Resource COLOUR AND HEALING

The effects of colour on life have been of great significance to early human beings, whose very existence was governed by light and darkness. Most living things appear to be vitalized by the bright reds, oranges, and yellows of daylight and calmed and rejuvenated by the blues, indigos, and violets of the night (Graham, 1998). The story of colour is almost the story of civilization itself. Man’s...

https://doi.org/10.29121/granthaalayah.v2.i3SE.2014.3533
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