Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and...
A strong industrial base is required for the socially and economic development of any country. The paper explores the advantages and disadvantages of small and medium scale enterprises with a comprehensive review on various aspects of ICT adoption. The study addresses the ICT adoption in their Small and Medium scale enterprises. There is significant difference between the SMEs growth that employed...
Using financial and non-financial measures, the Balanced Scorecard (BSC) approach evaluates different aspects of firms’ performance: financial, customer, learning and growth, and internal business processes. Resource flexibility and availability of financial resources are basically highlighted as separate antecedents of company’s performance. Grounded on resource based view, the role of financial...
Corporate financial reporting plays an important role in growing phenomenon of Privatization. The present study is based on the reports of Private Enterprises for three years. Findings revealed that the companies were presenting their annual reports. A privately owned enterprise refers to a commercial enterprise that is owned by private investors, shareholders or owners. The recent trend in...
Firm growth is an important indicator of a thriving economy. Although the determinants of firm growth have been studied in various disciplines, an integrated analysis is still lacking. Many determinants of firm growth are summarized and classified into three dimensions: individual, organizational, and environmental determinants. The present paper attempts to provide an integrated analysis on the...
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