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View Resource MILLENNIAL PERCEPTION TOWARDS THE PURCHASE DECISIONS OF GREEN PRODUCTS –A DESCRIPTIVE STUDY

The study is executed to assess the millennial perception towards the purchase decisions of green products in Chennai city. The study used both primary and secondary data. The secondary data obtained through research articles, magazines, and daily newspapers. The primary data was gathered from the millennial that are purchasing the green products in Chennai city. The sample size of the study is...

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https://doi.org/10.29121/granthaalayah.v9.i6.2021.4008
View Resource ECONOMIC AND DEMOGRAPHIC DETERMINANTS AND ITS EFFECT ON CONSUMER PURCHASING DECISION IN THE NIGERIAN AUTOMOBILE INDUSTRY

Consumers are likely influenced by so many factors among them are demographic variables and economic variables, this is important especially in decision of capital expenditure such as the purchase of automobiles. This study investigated the demographic determinant of consumer purchase decision in the Nigeria Automobile industry. This study employed the use of survey method as well as descriptive...

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https://doi.org/10.29121/granthaalayah.v9.i6.2021.3997
View Resource CROP DIVERSIFICATION IS ONE OF THE REFERENTIAL PATTERNS FOR ENHANCED CROP PRODUCTION: A SECONDARY STUDY ON PURBA & PASCHIM MEDINIPUR DISTRICT IN WEST BENGAL

Crop diversification is a planned innovative approach to maximize land usage with optimum crop production to aim at minimizes losses of seasonal and other impacts on crop. India being one of the biggest countries of agricultural economy and West Bengal, although tiny in size, is one of the biggest producers of few agricultural produces like rice, potato, oil seed etc. Within West Bengal, undivided...

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https://doi.org/10.29121/granthaalayah.v9.i7.2021.4065
View Resource DOES HUMAN CAPITAL PREDICT RESOURCES: EVIDENCE FROM DENOMINATIONAL INSTITUTIONS IN GHANA?

Life processes cannot continue in the absence of a means of survival. This explains why people continue to look for ways to make a living and satisfy their insatiable desires This study aims to investigate the relationship between human capital and financial resources in selected denominational institution in Ghana. This research is applied a questionnaire to measure and assess the mentioned...

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https://doi.org/10.29121/granthaalayah.v9.i8.2021.4171
View Resource FOREIGN DIRECT INVESTMENT IN THE KINGDOM OF SAUDI ARABIA: A DIAGNOSTIC ANALYSIS

This study aims to identify the status of Saudi Arabia as a destination for FDI, the factors that attract FDI into Saudi Arabia, and the factors that hinder the flow of FDI into Saudi Arabia. The study covers a period of five years from 2015 to 2019. The study analysis various determinants of FDI: market size, infrastructure, technology adoption, innovation friendliness, productive and diversified...

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https://doi.org/10.29121/granthaalayah.v9.i8.2021.4193
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