Forecasting the directions of modernization of economic sectors and regions of the country during the development of the eighth technological order1 Doctor of Technical Sciences, Associate Professor, Moscow, Russia. |
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Received 5 September 2021 Accepted 21 September 2021 Published 10 December 2021 Corresponding Author V.
V. Glushchenko, glu-valery@yandex.ru DOI 10.29121/IJOEST.v5.i6.2021.244 Funding:
This
research received no specific grant from any funding agency in the public,
commercial, or not-for-profit sectors. Copyright:
© 2021
The Author(s). This is an open access article distributed under the terms of
the Creative Commons Attribution License, which permits unrestricted use, distribution,
and reproduction in any medium, provided the original author and source are
credited. |
ABSTRACT |
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The
subject of the article is forecasting the directions of modernization of
economic sectors and regions of the country during the development of the
eighth technological mode (ETO); the object of the article is the 8th technological
mode in the economy of the country; the purpose of the work is to increase
the efficiency of forecasting the processes of formation of the eighth
technological mode; to achieve this goal, the following tasks are solved:
synthesis of a system-descriptive model of the 8th technological order (ETO);
formation of prognostic branch system models of scientific and technological
development (fuel and energy complex, military-technical sphere, region of
the state); research of factors of ecosystem approach and nature-like
(convergent) technologies; description of methods of formation of an
effective business plan of an innovative project; scientific methods in the
article are logical and historical analysis; synthesis; theory of forecasting
and planning, theory of technological orders, theory of modeling; project
approach; expert assessments; the scientific novelty of the article is
connected with the formation of a methodology for predicting the development
of the eighth technological order. |
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Keywords: Forecasting, Country Region, Eighth Technological Order, Economic
Sector, Modernization, System Model, Business Plan, Synthesis, Analysis,
Idea, Company 1. INTRODUCTION The relevance of the
study is determined by the importance of improving the methods of forecasting
the directions of development and improving the development management system
of the eighth technological order (ETO). Management of the development of branch
areas of the VETO includes the implementation of the following management
functions: planning of industry innovations; organization of innovation
activities in the industry; motivation of industry personnel; control of the
results of innovation activities. Forecasting usually precedes planning.
Forecasting can be exploratory (defining development goals) and normative
(determining ways to achieve goals). Improving the effectiveness of
innovative projects can be achieved by: forecasting optimal goals and ways of
developing industries; synthesis of effective ideas; formation of a
conceptual approach to innovation; transition of organizations to a project
model of activity; improvement of business planning of innovative projects
and other innovations. The transition to the use of the project model of the
activities of enterprises (organizations) will |
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have a positive impact on the implementation of
the function of organizing innovative projects during the development of ETO.
Such a transition to the project model of organizations (enterprises) will
increase the validity of motivation and control of the results of innovative
activity in the organization.
The
hypothesis of this article is the assumption that: forecasting the scientific
and technological progress of the industry based on system models, developing a
project approach, implementing a project model of organizations' activities and
improving the methodology of business planning of innovative projects during
the development of VETOS will ensure the sustainability of development and
increase the economic efficiency of innovative projects of enterprises in the
forecast period (2021-2040).
The
purpose of the work is to increase the efficiency of forecasting the processes
of formation of the eighth technological order; to achieve this goal, the
following tasks are solved:
·
synthesis
of the system-descriptive model of the 8th technological order (WTO);
·
formation
of predictive industry system models of scientific and technological
development (fuel and energy complex, military-technical sphere, region of the
state);
·
studies
of ecosystem approach factors and nature-like (convergent) technologies;
·
description
of methods for forming an effective business plan for an innovative project;
The
object of the article is the 8th technological order in the country's economy.
The
subject of the article is forecasting the directions of modernization of
economic sectors and regions of the country during the development of the
eighth technological order (WTO).
The
study of the content of scientific publications on the topic of this work
assumes the following. Forecasting of
development processes is a function of the governing bodies of the country's
regions Vanchikova
and Arkhipova (2015).
Forecasting
is an important element of the management of scientific and technological
progress Rafikova
(2020). Patent analysis can be used to
predict scientific and technological development Perepechko
and Zukerblat (2020). Forecasting plays a particularly
important role in high-tech engineering Gaponenko
and Soboleva (2019). Важно It is important to improve the
efficiency and methods of business planning in the activities of firms Katsibaev
(2016). During the ETO period, the
transition of organizations to the project model of the work of organizations
is predicted Glushchenko
(2021). For this reason, the development
of the design methodology of higher engineering education is predicted Glushchenko (2021).
Improving
the effectiveness of forecasting the results of innovative projects in this
area can be achieved by: improving the accuracy and reliability of forecasting
the directions of development of economic sectors; increasing the effectiveness
of the ideas of innovative projects of companies; developing a methodology for
the comprehensive modernization of the regions of the state and economic
sectors. The task of increasing the effectiveness of innovative ideas is
carried out by applying the theory of solving inventive problems Altshuller
(1986), Vikentiev
and Kaikov (1992).
Innovative
ideas can be synthesized by the following methods: on the basis of analogy with
already occurred earlier in practice, success stories of others How to become enterprising and rich (1991); the method of marketing the study
of markets and buyers Kotler (1990).
You
can improve the forecasting results of the development programs of innovative
projects on the basis of application methodolgy, called "systems
engineering"Potapov (2016), Sychev
(2018), Orlova (2019).
To
ensure the accuracy and reliability of forecasting the results of the analysis
of innovative projects, researchers need to perform: pre-investment analysis
and research of innovative projects Kurilova
(2017) modeling for the purpose of system
ranking of innovative projects of the corporation Tsapenko
(2015). A new trend in the development of
organizational forms of innovation activity during the ETO period can be
considered the development of: technological platforms and clusters in the
economy V. Glushchenko and Glushchenko (2015); ecosystem approach; convergent
(nature-like) technologies.
In the initial period of ETO development, the
importance of synthesizing new scientific theories increases. At the same time,
new scientific theories create conditions for generating new concepts of ETO
development. Such theories create
additional opportunities for an integrated approach in the process of
modernization of industries and regions V. Glushchenko and Glushchenko (2015), Valery (2021), Glushchenko
(2021).
The effectiveness of innovative project management can
be improved by applying the project model of the company's activities. A
comparative analysis of the design and process models of enterprises'
activities is carried out in work Glushchenko
(2021). The
analysis shows that promising areas for generating innovative ideas during the
ETO period can be: the concept of nature-like (convergent) technologies Kovalchuk (2021), Kovalchuk
(2021) development
of a methodology for designing and creating ecosystems Borovik and Doroshenko (2020).
An important part of the successful implementation of
an innovative project is the formation of an effective project team (project
team) Glushchenko
(2020). In the process of its development, the following may be important: the
formation of the theory of management of this process and educational policy Glushchenko (2021) development of a strategic approach to the management of innovative
projects Glushchenko
(2006) synthesis of innovation policy and strategy for the company [26, p. 2];
development of labor economics methodology Glushchenko and Glushchenko (2016) formation of a personnel motivation system in the innovation activities
of corporations Glushchenko
and Glushchenko (2019).
It is proposed to assess the competence of the project
team based on the results of the innovative project obtained by this team in
the conditions of ETO Glushchenko
and Glushchenko (2016), Glushchenko
(2021). Based on the assessment of the real competence of employees, it is
necessary to increase the effectiveness of competitive procedures for selecting
employees to the innovation project team Glushchenko (2021), Glushchenko
(2021). The analysis shows that mental conflicts can also be a source of risk
in innovative projects in the conditions of ETO Glushchenko (2021), Glushchenko
(2021).
The development of new systems of professional and
social relations (institutions) in ETO should be recognized as an important
part of the process of forming a new ETO Glushchenko (2021), Glushchenko
(2021). To
reduce the risks of the development of a new technological order, it is
necessary to increase the efficiency of management Glushchenko and Glushchenko (2000), Workbook
on forecasting (1982). Risk management of innovative projects to reduce risks of this kind Glushchenko (2006), Glushchenko
and Glushchenko (2014).
An important role in the development of the ETO can be
played by: the formation of new types of venture innovation funds and the
system of innovative entrepreneurship Valery (2021) improvement of the methodology for the development and implementation
of innovative projects Valery (2021).
At the same time, ETO technologies in 2021 already
have a comprehensive impact on all aspects of the economy and the life of
global society, including the development of neuromarketing, neuromanagement,
neuroeconomics, neurogeopolitics Glushchenko
(2021), Glushchenko
(2020), Glushchenko
(2020).
The analysis of scientific publications on the topic
of this article confirms the relevance of the chosen research topic.
2. Method
Forecasting the development processes of ETO should
increase the efficiency of the management processes of scientific and
technological progress in the sectors of the economy and regions of the country
during the transition from one technological mode to another technological
mode. Without forecasting the development processes, the risks of this process
may increase. The reasons for increasing the risk of sustainable development of
a country's region (corporations, branches of the economy, society) may be:
physical and/or moral aging of the technological base of a branch of the
economy or a region of the country; violation of the proportions between the
elements of socio-economic development; loss of competitiveness of products
caused by moral aging; change in the structure of global markets and the
economy; lag in the development of new social and professional institutions,
etc. and others. The unpredictable and uncontrolled development of ETO
increases such risks. History testifies
to the extent of the damage caused by the risks of the development of a new
technological way: catastrophic geopolitical risks arise during periods of
crises that accompany the change of technological ways.
During
the formation of ETO, the risk of sustainable development of the subjects of
this process can be considered at several hierarchical levels:
global-geopolitical; state; economic sector; region of the country;
corporation, etc.
It is
possible to reduce the risk of sustainable development of the country's region
by predicting the situation and taking adequate measures of this orientation:
preventing the growth of imbalances in the development of economic sectors and
regions; taking measures aimed at the development of innovative activities; by
taking adequate measures to modernize and restructure socio-economic relations
and other measures.
The
development of predictive industry models of scientific and technological
development within the framework of the theory of technological structures can
become a tool for shaping the directions of development of these industries.
Forecasting
the directions of development and a conceptual approach to the development of
ETO increases the efficiency of managing the transition of the economy and
society to a new state. The conceptual approach makes it possible to synthesize
a whole range of innovative tasks, the coordinated solution of which makes it
possible to ensure the competitiveness and sustainability of the development of
the subject, the region of the country in ETO.
At the
same time, in 2021 there is still no unified concept in the field of the theory
of technological order
s.
There is no agreed opinion on the issues of names and identification of numbers
of technological orders. A significant number of researchers believe that ETO,
which develops in the period from 2010 to 2040, should be considered the 6th
technological order. But this periodization of technological orders
(structures) includes only the phase of capitalist economic development.
However, it is obvious that the process of technological development existed
before capitalism. Based on this, it is
more correct to carry out the periodization of technological orders for the
entire period of development of human civilization.
The
emergence of new types of engines is considered a factor in the periodization
of technological structures. Analysis of the pre-capitalist period of
development has shown that it is possible to distinguish such periods of time:
firstly, it is the period of time associated with the use of horse traction;
secondly, the period of time associated with the invention of windmills and
watermills. These are two technological orders (ways) of the pre-capitalist
period of human development. If we add six technological modes to these two
technological modes, then we must assume that in 2021 humanity lives in the
eighth technological order (ETO).
At the
same time, it is known that the sail was invented by man about 5 thousand years
BC. The sail was supposedly invented by the Egyptians. Wind power was used in
the sails. The invention of the sail by the Egyptians can be considered a zero
("0") technological order.
In
this paper, it is proposed to call the use of horse traction by a person the
first technological order (way). The first technological order continues for a
period of time, starting from 2000 BC and ending with the 9th century AD. The
second technological order is associated with the invention of windmills and
watermills by man. Wind engines used the power of water and wind. The second
technological order begins with the 9th century and continues until 1770. The
third technological order covers the period from 1770 to 1830. This
technological order is not related to the engine. The third technological mode
was called "textile machines". The fourth technological order is
called the "steam engine". Its duration is from 1830 to 1880. The
fifth technological order existed in the period from 1880 to 1930. The fifth
technological order is characterized by the invention of an electric motor and
an internal combustion engine. At the same time, the history of technology suggests
that the serial production of internal combustion engines begins in the period
1900-1910. So the Wright brothers' airplane was invented in 1903. The Ford T
production car has been mass-produced since 1908. Internal combustion engines
are the most important part of an airplane and a car. Therefore, we can say
that in the period 1990-1910, reliable and economical internal combustion
engines already existed. Therefore, the fifth technological order should have
the name: "electric motor and internal combustion engine".
The
sixth technological order is proposed to be called: "nuclear reactor and
computers". The nuclear reactor as a type of propulsion systems and a
source of electricity was invented in the mid-1950s. For the period of time
from the 1930s to the 1950s, the invention and creation of electronic computing
machines (computers) accounted for. It is known from history that the first
fairly complete computer analogue appeared in 1941. The creation of a computer
required the development of a new science - technical cybernetics. Computers
are the largest not only technical, but also civilizational invention. The
advent of information technology using computers has changed the existing
world. The creation of a nuclear reactor and a computer falls on the 6th
technological order. The sixth technological order covers the time period from
the 1930s to the 1970s. In this scientific article, the 6th technological order
will be called: "nuclear reactor and computers".
The
seventh technological order is associated with the development of new
production technologies and new materials (semiconductors) This technological
order (structure) is dedicated to the development of microprocessor technology
and microelectronics. The seventh technological order covers the period from
1970 to 2010. The eighth technological order is also connected with the
development of new technologies. The eighth technological order will be called
for brevity: "nanotechnology". The eighth technological order will be
associated with the development of such types of technologies:
neurotechnologies, nanotechnologies; information technologies; digitalization
technologies and much more.
The
eighth technological mode is characterized by the creation of a scientific
theory of technological orders (modes) Glushchenko
(2021).
Search prediction can be used to determine the shape
of the future ETO. The image of the future of ETO is a descriptive model of
ETO. This model should reflect the structure and main characteristics of the
ETO. Such a model can be obtained by the method of heuristic forecasting. The image
of the future of ETO can be considered according to its structural directions:
science, innovation and education are recognized as key resources for the
development of society; acceleration of scientific and technological progress
in all spheres; advanced development of the service sector; intensification of
innovation; integration of fundamental and applied science, innovation;
development of neuromarketing and neuromanagement in the field of management;
advanced developments will receive the development of ecosystems and/or
nature-like (convergent) technologies; the social sphere will develop in the
form of ecosystems; management in science and education will become
increasingly distributed; projects will become the main organizational form of
the development of science and education; research and innovation will move to
small laboratories and project teams (groups); the science and practice of the
project approach in science and education will develop, and much more.
Further
development of science and technology in ETO will be associated with the
following trends: firstly, the development of scientific theories (ecosystems,
nature-like technologies, technological theory of money and others) will become
a stage of an innovative project; secondly, innovations in the field of new
nanotechnologies and/or nanomaterials will be associated with an ever deeper
penetration into the essence, structure and nature of the material world
(nanotechnology, environmentally friendly technologies and resource-saving technologies);
thirdly, innovations in the field of neurotechnologies, intelligent
technologies, information technologies will be associated with an increasingly
deep and comprehensive study of the properties of the human brain and the human
psyche, etc.
To predict
the shape of the future (models) of ETO in various fields of activity
(military, fuel and energy complex, medicine, etc.), regions of the country and
sectors of the economy, it can be recommended to develop sectoral system models
of scientific and technological progress. These models will have a predictive
property.
The
system model of the shape of the future in the field of the fuel and energy
complex is reflected in Table 1.
Table 1 System model of the sequence of
technological structures in the field of fuel and energy complex |
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№ п/п |
Properties of technological orders /Number, name of technological order, time period, |
Energy
source |
New types of fuel |
energy machines |
1 |
The first technological order, Horse traction, the period 2000 BC. – IX century AD; |
Physical strength of people and animals |
firewood, coal, animal excrement |
Horse-drawn traction |
2 |
The second technological order, windmill, watermill; period IX century - 1770; |
Wind and water energy, physical strength of animals, |
animal excrement, firewood, coal |
Sailing ships, Windmills and watermills |
3 |
The third technological order, Textile machines; Period 1770-1830; |
Wind and water energy, physical strength of
animals, |
Firewood, coal, animal excrement, |
Sailing vessels, horse-drawn traction, Windmills
and watermills |
4 |
The fourth technological order, Steam engine; period 1830-1880; |
Energy of the burned fuel, steam |
firewood, coal, animal excrement, |
Steam engine |
5 |
Fifth technological order; Electric motor, Internal combustion engine; period 1880-1930; |
Energy of burned fuel, oil products, wind and water energy, |
petroleum products |
Thermal power plants, hydroelectric power plants |
6 |
Sixth technological order; Nuclear reactor and computer; period
1930-1970; |
Nuclear
energy |
Radioactive materials, nuclear fuel |
Nuclear reactor |
7 |
Seventh technological order; microelectronics; Period 1970-2010; |
Solar, wind, water energy; natural gas |
Green energy |
Wind power generators, solar panels |
8 |
The eighth technological order; Nanotechnology, nanotechnology, IT
technologies, Resource-saving technologies, etc.; Period 2010-2040; |
natural gas, biofuels; Solar, wind, water energy; |
Biofuels, ls, Green energy, |
Wind power generators, solar panels; application of intelligent
technologies for energy saving |
Source:
developed by the author |
The image of the future branch of the economy (the
model of the branch of the economy, the economy of the country's region) has
prognostic properties. Such a model is important for managing the process of
further development of the industry in ETO.
It is important to develop the military-technical
direction of the scientific theory of technological orders due to the great
influence of geopolitical risk on the overall process of socio-economic
development. Such a direction of the general theory of technological orders can
be engaged in research of the processes of development of military equipment
and military art as a function of the periodization of technological order.
Such a scientific direction in the general theory of technological orders can
increase the prognostic capabilities of this theory in geopolitics.
Specialists in the field of military-technical
activities are invited to independently synthesize a system model for the
development of this sphere. Anyone who wishes to do so is invited to fill out
Table No2. Here is an example of filling
in Table 2, which is hypothetical and purely demonstrative.
Table 2 System model of military-technical activity as a function of the
sequence of technological structures |
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№ п/п |
Properties
of technological structures/Number of technological orders, time period, name |
The
concept of warfare, forms of geopolitics |
The
main types of military equipment, geopolitical tools |
methods
of geopolitical competition, the main types of troops, |
1 |
The first technological order, 2000 BC. – IX century AD; Horse traction |
Macedonian Phalanx, the art of warfare |
Rowing vessels, shields, swords, chariots, war elephants, fortress
construction |
Infantry, cavalry, rowing Navy |
2 |
Second technological
order, IX century - 1770; Windmill, watermill |
Infantry combat
formations, interaction with cavalry, navy |
Sailing ships,
shields, swords, chariots, war elephants, fortress construction |
Infantry, cavalry,
sailing Navy |
3 |
The third technological order, 1770-1830; Textile machines |
Infantry combat formations, interaction with cavalry, navy |
Sailing ships, cannons, guns, fortress construction |
Infantry, cavalry, sailing Navy |
4 |
The fourth technological
order, 1830-1880; Steam engine |
Infantry combat
formations, interaction with cavalry, navy |
armored trains,
cannons, guns, fortress construction |
Infantry, cavalry,
steam navy, transportation of troops by rail |
5 |
The fifth technological order, 1880-1930; Electric Motor, Internal Combustion
Engine |
The concept of tank wedges, the concept of air supremacy |
Tanks, guns, planes, construction of fortified areas |
Armored troops, aircraft |
6 |
Sixth technological
order, 1930-1970; computers, rockets, atomic bomb |
The concept of
guaranteed destruction of the enemy by a retaliatory nuclear strike |
Strategic nuclear
missiles, submarines with missiles on board |
Rocket troops |
7 |
The seventh technological order, 1970-2010; microelectronics |
The concept of guaranteed destruction of the enemy by a retaliatory
nuclear strike |
Strategic nuclear missiles, cruise missiles flying at low altitude |
Electronic warfare equipment, missiles flying at low altitude |
8 |
Eighth technological
order, 2010-2040; Nanotechnology, nanotechnology, IT technologies, Resource-saving
technologies, etc. |
The concept of
hybrid warfare, the strategy of "color revolutions",
neurogeopolitics and more |
Global information
systems, geopolitical neuromarketing, hypersonic missiles |
Economic power,
attractiveness of lifestyle and culture, impact on the creation of society
and the individual |
Source: developed
by the author |
The
concept of "geopolitical neuromarketing" defines the use of
neurotechnologies, neuromarketing methods in the field of management and
geopolitics Glushchenko
(2021), Glushchenko
(2020), Glushchenko
(2020).
It is
recommended to predict the shape of the future in the form of a model, a table
for all spheres of human activity (art, medicine, social relations, world
order, etc.). Such tables (predictive models of the future of different spheres
of human activity) not only explain the essence of the processes taking place,
but are also predictive. To improve the predictive properties of such tables,
it is recommended to add a fourth column to them. This fourth predictive column
of the table may have the title: "the main directions of scientific and
technological progress". The development of such predictive models
(tables) will make it possible to more accurately determine, predict the
directions and trends in the development of certain industries and/or spheres
of human activity, and effectively solve the tasks of developing a new ETO.
The
intensification of innovation activity during the ETO period creates the need
to change the methodology of management in organizations: firstly, it is
recommended that organizations switch to a project model of their functioning;
secondly, to improve the efficiency of management, it is better for
organizations to switch to a matrix organizational structure.
At the same time, at the beginning of the 21st century
in the real economy, the main model of organizations' activity is the process
model of organizations' functioning. When investigating this issue, it is
necessary to take into account the different understanding of the process model
in the management and economic activities of firms. It is necessary to distinguish
from each other: the process model of the organization's activity; the process
model of the company's management. The process model of organization management
is based on the fact that the process of organization management is displayed
in the form of a continuous sequence of control actions on the company. The
process model of the company's (organization's) activity consists in dividing
all the activities of organizations into three types of technologies (core
technologies; supporting technologies; auxiliary technologies). This model was
proposed by Henri Fayol in the 1920s Glushchenko (2021), Valery (2021). This model of organization activity is suitable for firms that are
constantly engaged in routine activities (steel smelting, etc.). For firms that are often engaged in
innovation, a project model of their activities is needed.
The process model of the functioning of organizations
is the basic one in the modern system of accounting and financial management of
organizations. At the same time, one of the key concepts of financial
management is the hypothesis of the infinite duration of the organization's
activities. In contrast, the project model is based on the time-limited
duration of the firm's project.
Within the framework of the project model of the
functioning of firms, all types of the firm's activities are divided into the
following types: firstly, all the activities of the firm are divided into
routine and innovative activities; secondly, all the innovative activities of
the firm are presented as a set of innovative projects that this firm carries
out in the current period of time. It is this project model of the
organization's activity that is considered in works Glushchenko (2021), Valery (2021), Valery (2021). When using the project model of
organizations, the hypothesis of the infinite continuation of the
organization's activities is not put forward: the duration of the
organization's activities is related to the duration of its projects. At the
same time, the projects implemented by the company are characterized by a
finite period of time for their implementation.
The decision to use the firm's project model of its
work must be confirmed at the level of the organizational structure of this
company. The choice of projects as a factor in the decomposition of the
company's activities, relatively independent organizational processes of the
company lead to the need for the transition of this company to a matrix
organizational structure. Therefore, we can say that the matrix organizational
structure corresponds to the project model of the companies' activities Glushchenko
and Glushchenko (2000). The matrix organizational structure of the company is characterized by
the possibility of ensuring a balance between the functional and project
components of the company's work in the process of work.
At the same time, the matrix organizational structure
provides a good process of adaptation of the company to the external
environment. The instrument of adaptation of the company to the external
environment is the implementation of innovative projects by this company. At
the same time, the importance of innovation policy and effective business
planning within the framework of the project model of the organization's
activities increases.
The beginning of drawing up a business plan for an
innovative project can be called the generation of an innovative idea to
modernize the work of this organization in the conditions of ETO.
By an innovative idea, we agree to understand an idea
that has a certain target orientation and is characterized by potential
economic and/or social utility (value). Innovative ideas are characterized by
the following features: ideas have an immaterial nature; legal nature; ideas
reflect the connection of an idea with the thinking and mentality of a person;
ideas are associated with the professional and general culture of an
individual; ideas have potential utility (value) for society and/or the
economy, and more.
The authors of innovative ideas can be project teams
and/or individuals (scientists; inventors; businessmen; engineers and others).
The collective authorship of an idea can be, for example, as a result of using
the method of brainstorming or collective generation of ideas.
Information sources for generating innovative ideas
can be: the results of marketing research of customer needs; information about
the essence and usefulness of scientific achievements and ETO technologies; the
process of cognition of the properties and technologies of obtaining new
materials; assessment of the competitive situation in the market; information
about the unmet needs of society and people, and much more.
The following methods of generating ideas for
innovative projects in ETO can be considered: morphological analysis; patent
analysis; using the analogy method; collective generation of ideas;
brainstorming; information from the Internet; theory of solving inventive
tasks; the use of conceptual developments and theories; the use of data banks
of ideas and more.
The procedure for generating ideas for innovative
projects can be preceded by: SWOT analysis; STEP or PEST analysis; analysis of
the dynamics of the development of an industry or region; analysis of internal
sections of the organization (internal analysis); analysis of the current
market situation.
The heuristic act of generating ideas for innovative
projects is quite closely related to: mentality, way of thinking and
intellectual potential of a person.
The mentality of an employee can be understood as such
a set of his characteristics: intellectual potential; the level of abstraction
of thinking; the ability to think creatively; cultural values; attitude to the
norms of law; desire to work in a team and much more.
A project team can simultaneously be characterized by:
similarity of mentalities of team members; professional and emotional diversity
of mentalities of team members.
The main indicators for assessing the level of
usefulness of an innovative idea can be called: the degree of application in
its synthesis of higher scientific achievements; relevance in ETO; finding an
idea in the main trend of technological development; the ability to practically
implement this idea during the development of ETO, and more.
It should be borne in mind that individual, random
innovations may not be effective enough. Only a conceptual approach, a
comprehensive modernization of the organization (state, economic sector, region
of the country, company) It can ensure the sustainability of development and
competitiveness of these types of organizations in the development of ETO.
A conceptual, comprehensive approach to the
modernization of products and equipment of companies should be based on the
philosophical concept of such modernization. The conceptual approach in
innovation activity makes it possible to synthesize a sequence (chain) of
interrelated ideas of innovative projects. This approach to the synthesis of
ideas makes it possible to create a synergetic socio-economic effect as a
result of the innovative activities of ETO actors.
When
implementing innovative projects, it is recommended to take into account that
the development of ETO is accompanied by: the creation of new social and
professional institutions; the formation of a new organizational culture of
project teams. New ETO institutes may have different directions: firstly, they
are institutes for the development of new technologies; secondly, they are
institutes for the introduction of new technologies into products of previous
technological structures Glushchenko
(2021), Glushchenko
(2021).
Improving
the efficiency of innovation can be achieved through the practical use of a
conceptual approach within the framework of the theory of technological
structures. IT is characterized by the advanced development of such types of
technologies: neurotechnologies; resource-saving technologies;
nanotechnologies; information technologies; environmentally friendly
technologies; intelligent technologies; digitalization technologies;
biotechnologies, etc. At the same time, neurotechnologies and information
technologies can be practically used to change the mentality, ways of thinking
of people Glushchenko
(2021), Glushchenko
(2020), Glushchenko
(2020).
The
project concept is the most general systematic view of a new innovative
project. Within the framework of this, such a conceptual approach is to strive
to maximize the achievements of this technological order in projects. At the
same time, the achievements of the new technological order should be used as
much as possible to ensure safety and increase the level of comfort of society.
The conceptual approach to the implementation of
innovative projects during the ETO period is designed to ensure:
competitiveness of regions; sustainable development of regions and industries;
development of innovative ETO technologies; comprehensive practical
implementation of these technologies in social processes and the real economy.
It is an integrated approach to modernization that can become the main
direction and method of synthesizing ideas of innovative projects for the
period up to 2040.
To implement an integrated approach to modernization,
it is recommended to carry out a study of the structure of the technological
basis of the state, the region of the state, the branch of the economy, the
enterprise.
Let's study the process of solving the problem of
forecasting and developing the concept of innovative development of the region
of the state for the ETO period. It should begin with an analysis of the
structure of the technological basis of the object under study (region,
corporation, etc.).
The algorithm of modernization of the company
(industry, region, etc.) includes the following actions.
1)
Each of the enterprises of the
region should be attributed to a certain technological structure.
2)
It is necessary to reflect the
volume of production of each of the enterprises in kind, revenue, profit,
payments to the budget, etc.
3)
It is recommended to conduct an
audit of the technologies used and assess the possibility and feasibility of
introducing new ETO technologies at these already operating enterprises.
4)
It is necessary to identify those
ETO technologies that can be applied to the largest number of enterprises. The
introduction of such technologies should have the highest priority. Such ETO technologies
should be introduced into the practice of enterprises in the first place.
5)
It is recommended to draw up
comprehensive programs for the introduction of new technologies at enterprises
of previous technological orders (structures).
Example #1. Using the example of nomadic, livestock,
and family farms in permafrost areas, we will consider the possibility of
modernizing the economy and life of such a region of the country. Such
livestock farms: have a family character; animal breeders live in yurts; these
animal breeders move on reindeer sleds. In Russia, permafrost regions occupy
2/3 of the country's territory. These reindeer sleighs belong to the first
technological order. The first technological order (way) was called "horse
traction". Let's consider the possibility of using ETO technologies for
the modernization of reindeer herders' yurts, reindeer sleighs.
1)
Nanotechnologies can be applied to
increase the strength and wear resistance, thermal insulation properties of
individual parts: yurts in which reindeer herders live; reindeer sleighs.
2)
Can nanotechnologies and
biotechnologies be used for the production of medicines to increase the
immunity of livestock breeders and deer themselves?
3)
Neurotechnologies can be applied in
practice to register the physical condition of both reindeer herders and their
reindeer. Such application of neurotechnologies can: reduce the risk of
diseases of people during long transitions; prevent overstrain of people and
animals; reduce the death of livestock; increase the life expectancy of people
and much more.
4)
The use of satellites to track the
location of reindeer herders' camps and individual reindeer sledges can reduce
the risks of reindeer herders' families in difficult meteriological conditions
and much more.
The integrated application of new ETO technologies
allows us to preserve the ecosystem of the life of the peoples of the North,
reduce the risks to life and increase the life expectancy of reindeer herders.
Similarly, you can study the life of nomadic peoples
on other continents (Africa, Asia and others). Programs for creating
technological ecosystems of nomadic peoples of the North, Africa, and Asia
could become international. Such programs can be implemented by the UN.
At the same time, an increase in the scale of such
programs will reduce the cost of equipment sets by increasing production
volumes (this is the well-known "scale effect of production"). The
implementation of such international programs under the auspices of the UN
could reduce the gap between the economic and technological standard of living
of peoples in various regions of our planet.
Table 3 Comparative analysis of
methodology (concepts) of the theory of technological orders, ecosystem
approaches and convergent technologies |
|||||
№ п/п |
Innovative
project development concepts /Titles properties of the concept |
Marketing concept
(approach) |
Theory of
technological orders |
The
concept of convergent (nature-like) technologies |
The
concept of an ecosystem approach |
1 |
The satisfied need of society |
the need for a product (product and/or service) |
Society's need for sustainable scientific and
technological progress |
Minimizing resource consumption and damage to
nature |
Improving the comfort of the lifestyle of a certain
social group |
2 |
The basis of the
methodology |
market research
methodology |
Philosophy and
methodology of science |
Stochastic,
simulation modeling of natural processes |
Analysis of the
lifestyle of social groups |
3 |
Development product (product or service) |
goods and services |
Scientific support for the development of ETO (service) |
The product is related to resource conservation and the ecology of
society |
Complex product (goods and services) for one social group |
4 |
Planning horizon |
product life cycle |
the year 2040 |
Long-term, global |
Strategic, market
segment |
5 |
The object of implementation of the innovation project |
goods and services |
Technological order as a new stage in the development of human
civilization |
The system of nature conservation and ensuring the environmental
interests of society as a whole |
Creation of a comprehensive service system for the market segment |
6 |
Attitude to
competition |
competition with
other manufacturers in the market segment |
It is out of
competition due to a qualitative leap in technological development |
Competition at the
level of philosophy, national idea, lifestyle and culture of the nation |
The goal is to
avoid competition by creating pioneer integrated products |
7 |
Key factors of developer competition |
competence of the company's personnel |
Mentality and organizational culture of development institutions of the
ETO |
Organizational culture of the entire national innovation system |
competence and organizational culture of the company's personnel |
8 |
The impact of the
concept on the market |
impact on the
market segment |
Qualitative impact
on all markets |
The impact of the
technological system on the human environment |
The impact of the
product on the market segment |
9 |
Criteria for evaluating the effectiveness of an innovative project |
current profit of the company |
Improving the level of safety and comfort of life of the population |
The degree of similarity of the technological process to natural
processes |
The cost of the company |
Source: developed by the author |
Writing
a business plan for an innovative project is an important stage in preparing
the implementation of such a project. The author of the business plan of the
project is the project team. The specifics of the work and management of
project groups are described in work Glushchenko (2020). In the interests of ensuring the
effectiveness of an innovative project, its project team should work:
independently (independently); scientifically sound; conscientiously; in the
interests of ensuring the success of the project; pursues the goal of
maximizing the specified efficiency criterion and more.
The
criteria for the effectiveness of the project can be the following indicators:
the payback period of the project; the net effect of the project; the return-on-investment
index and others.
It is
possible to improve the quality of innovative project ideas using the following
techniques: to develop an algorithm for synthesizing project ideas; to apply a
procedure for evaluating the feasibility of a project; to make a preliminary
assessment of the effectiveness of the project
Valery (2021).
Factors
that have an impact on the quality of innovative project ideas can be
considered: the innovative mentality of the head and the entire project team;
the professional composition and organizational culture of the innovation
project team; the technological structure of the subject area (mechanical
engineering, computer science, biology, etc.) of the implementation of the
innovative project; the hierarchical level of the "technological
pyramid" at which a specific innovative project will be implemented; the
type of market where the project product will be implemented (manufacturer's
market; consumer market); the nature of the innovation (industrial or
post-industrial) nature of the innovation project; the product or service as a
type of product of the innovation project; the type and nature (functional,
structural, parametric) of the company's task to be solved in the innovation
project; the object of the innovation project: new technology; new product
development; changes in human consciousness and more.
Modeling
can be used to increase the reliability and accuracy of business plans for
innovative projects. The method of modeling the processes and results of an
innovative project can be effective if the following conditions are met:
firstly, the model must describe in detail the object of modeling; secondly,
the model must be abstract and simplified Valery (2021).
The
model of the innovative project was proposed in works V. Glushchenko. and Glushchenko (2015), Glushchenko
and Glushchenko (2014). This model describes the
structural elements of the innovation project and the external factors of the
project. When using this model, it is possible to obtain an estimate of the
probability of successful implementation of the elements of an innovative
project. An integral assessment of the success of the entire project can be
obtained as the product of the probabilities of successful solution of the
tasks (elements) of the project (for example, the development of a successful
product design). In the described project model, the entire process of
implementing an innovative project is divided into two groups of elements
(management decisions): solutions that are related to the external problems of
the project; solutions that are related to the internal problems of the
innovation project. The content of these two types of management decisions,
respectively, was described in two tables V. Glushchenko. Glushchenko (2015), Glushchenko
and Glushchenko (2014).
This
model includes four hierarchical levels. The considered four-level product
model is based on the well-known three-level product model proposed by F.
Kotler. It is known that F. Kotler identified three levels of goods in his
model. The first level of the product describes its main purpose (to satisfy a
specific customer need). The second level of the model represents this product
in its real performance (defines the main characteristics of the product). The
third level of this model describes the product as a "product with
reinforcement" (credit, warranty, after-sales service, etc.) Kotler
(1990). The fourth level of the model was
proposed to describe the strategic and environmental impact of the product on
the market and society. This level of the product has been called strategic and
environmental V. Glushchenko. Glushchenko (2015), Glushchenko
and Glushchenko (2014).
This allows you to describe the relationship: the probability of
successful implementation of the project; the technological complexity of the
innovation project; the competence of the project team; the financial results
of the project.
The
results of modeling the results of innovative projects can be used in practice
during the writing of the business plan of an innovative project. At the same
time, the business plan of the innovation project is used to justify the
management decisions made by the managers of the organization aimed at
implementing a specific innovation project.
The
business plan of an innovative project is characterized by the following
functions: description of the conditions for the implementation of an
innovative project; assessment of the financial results of an innovative
project; determination of the key characteristics of an innovative project;
research of the production system of an innovative project; determination of
qualification and professional requirements for the team (staff) of an
innovative project; search for investment sources and development of an
investment schedule for an innovative project; study of the risks of an
innovative project; analysis of ways to reduce the risks of an innovative
project; forecasting the financial results of an innovative project and others.
Therefore,
the business plan of an innovative project can perform the following roles:
assessment of the degree of readiness of the project team for the
implementation of this project; determination of the types and volumes of
necessary resources; risk reduction in the implementation of an innovative
project; forecasting the results of an innovative project.
The
methodology for drawing up the business plan of the project was approved by
UNIDO. This methodology determines the form and content of the business plan of
an innovative project.
The
financial results of an innovative project can characterize such indicators as:
NPV - the net reduced effect of the innovative project; PI - the index of
return on investment in the project; PP -the payback period of the project and
others. Estimates of these financial indicators of an innovative project can be
calculated taking into account the risks of the project according to the
formulas given in works V. Glushchenko. Glushchenko (2015), Glushchenko
and Glushchenko (2014), Valery (2021).
3. Discussion
Search forecasting is an effective tool for optimizing
the goals of modernization of the technological base of industries and regions
of the country during the ETO period. Normative forecasting makes it possible
to optimize methods and tools for the modernization of economic sectors and
regions during the development of ETO. The results of all types of forecasting
make it possible to make more effective management decisions in the process of
becoming an ETO. The development of industry-specific and regional ETO models
makes it possible to simultaneously increase the efficiency and reduce the
risks of ETO development management processes. Due attention should be paid to
the systematic forecasting of the future appearance of economic sectors and
regions of the country. The ETO
development process should be analyzed and adjusted in a timely manner. At the
same time, it can be expected that there will be a transition of organizations
operating in the field of innovation to the use of a project model of firms'
activities.
When developing ETO, it is necessary to observe the
principle of advanced scientific support of real processes. Compliance with
this principle will reduce the investment risks of creating regional and
corporate ecosystems.
To increase the level of scientific support for the
formation of ETO, it can be recommended to create departments of system
engineering, neurotechnologies, ecosystems, environmentally friendly
technologies, nature-like (convergent) technologies in industry and regional
universities.
Important factors in the development of ETO are:
competence, mentality, organizational culture of the personnel of organizations
and / or members of the project team (group). In order to ensure the effective
work of the project team, it is necessary to create: a favorable moral
atmosphere in the team; system analysis of development processes; forecasting
of ETO development processes; stimulate the creativity of employees; develop an
innovative organizational culture of personnel, members of the project team
(group). At the same time, the organizational culture of the project team
should: increase the effectiveness of interaction in the team; to contribute to
the collective generation of ideas by this team; to increase the effectiveness
of communication, the exchange of implicit knowledge in the process of project
implementation. The competence of the project team members greatly affects the
likelihood of successful implementation of an innovative project. In the
motivation systems of project team members, it is recommended to use an
effective approach to assessing the competence of team members based on the
results of their innovative projects Glushchenko and Glushchenko (2016).
During the development of plans and implementation of
innovative projects, it is proposed to take into account that the project team
gradually increases the amount of useful information about the object that is
being developed in a specific innovative project. This amount of information,
in particular, is determined by the stage of implementation of a certain
project, the stage of the product development cycle, the stage of the project
life cycle. When implementing innovative
projects, it is recommended to take into account that the degree of risk in
innovative projects is higher than in the routine activities of firms.
The materials of this article indicate that it is very
useful to predict the processes of modernization of economic sectors and
regions of the country. Additionally, this article confirms that the
introduction of system modeling of the development of economic sectors and
regions of the country can improve the effectiveness of the management of the
processes of formation and development of ETO. In turn, the development of ETO
affects: scientific and technological progress of economic sectors; innovative
and social development of the country's regions; all spheres of human life and
activity, including the development of neurogeopolitics, neuromarketing and
others.
Leadership qualities of managers of these subjects of
the innovation process can be of great importance in the success of
modernization programs of industries and regions of the country. For example,
the newly elected mayor of New York announced in the media (early November
2021) that he would receive his first three salaries as mayor in bitcoins. The
media claims that by making this statement he is trying to emphasize that the
new mayor of this city will help make his city the most favorable for
innovation.
Such a statement can also be considered from the point
of view of the use of neurotechnologies in politics. Since neurotechnologies
belong to ETO, this may indicate that new technologies are penetrating into
more and more new spheres of society. You can read more about the use of
neurotechnologies in politics in Glushchenko
(2021), Glushchenko
(2020), Glushchenko
(2020).
4. Conclusion
The article forms a methodology for forecasting and analyzing the processes of modernization of economic sectors and regions of the country during the formation of ETO. For such forecasting of modernization processes, the construction of system models of economic sectors and regions of the country was used. The article presents a comparative analysis of four concepts of development in the eighth technological mode: marketing theory; theory of technological modes; the concept of convergent (nature-like) technologies; the concept of ecosystem approach. Based on system models of various fields of activity (fuel and energy complex, military-technical activities, etc.), the global and complex impact of ETO development on society and the economy has been confirmed. This article provides arguments in favor of the fact that due to the increasing intensity of innovation; it is possible to predict the transition of enterprises to a project model of their functioning during the ETO period. At the same time, it is possible to predict a further increase in the importance of business planning in the implementation of innovative projects. The article offers a conceptual approach to generating business plan ideas for innovative projects during the development of ETO. The article describes the features of the process of forming and modeling business plans for innovative projects. The results of this article can be practically useful in such cases: forecasting the processes of modernization of economic sectors and regions of the country during the development of ETO; transition of companies to the project model of their activities; practical implementation of innovative projects taking into account the specifics of the processes of formation of ETO in the economy and society, and much more.
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