Rangasamy S, C. S, P K, R G. IMPACT OF HUMOUR ELEMENT OF ADVERTISEMENT IN CONSUMER PURCHASING DECISION. Int. J. Res. Granthaalayah [Internet]. 2025 Sep. 1 [cited 2025 Oct. 25];13(8):10–24. Available from: https://granthaalayahpublication.org/journals/granthaalayah/article/view/6306