Kaur, Supreet, and Ankit Garg. “CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS”. International Journal of Research -GRANTHAALAYAH 4, no. 11 (November 30, 2016): 122–136. Accessed September 11, 2025. https://granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG16_C12_190.