Ojo, I. “ASSESSING THE EFFECTS OF CUSTOMER SATISFACTION AND RETENTION IN THE HOSPITALITY INDUSTRY: A STUDY OF ST. JACOBS AND GROOVY HOTELS, AKURE, ONDO STATE, NIGERIA”. International Journal of Research -GRANTHAALAYAH, vol. 12, no. 7, July 2024, pp. 41–54, doi:10.29121/granthaalayah.v12.i7.2024.5703.