Kumar, H., N. Mathur, and S. Jauhari. “CONSUMER’S PERCEPTION TOWARDS NEUROMARKETING IN INDIA WITH SPECIAL REFERENCE TO KANO MODEL”. International Journal of Research -GRANTHAALAYAH, vol. 5, no. 4, Apr. 2017, pp. 135-42, doi:10.29121/granthaalayah.v5.i4.2017.1803.