Kumar, A., Shewale, B. and Sharma Padroo, B. (2025) “COMPARATIVE STUDY OF TRADITIONAL VS DIGITAL SALES STRATEGIES IN INDUSTRIAL B2B MARKETS”, International Journal of Research -GRANTHAALAYAH, 13(4), pp. 385–393. doi: 10.29121/granthaalayah.v13.i4.2025.6493.