CHANDRASEKHAR, K.; DAS, S.; GUPTA, N. IMPULSE BUYING AND RETAILER LOYALTY PROGRAMS: ASSESS THE INFLUENCE OF LOYALTY PROGRAMS, REWARDS, AND CUSTOMER INCENTIVES ON IMPULSE BUYING. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 12, n. 8, p. 25–37, 2024. DOI: 10.29121/granthaalayah.v12.i8.2024.5748. Disponível em: https://granthaalayahpublication.org/journals/granthaalayah/article/view/5748. Acesso em: 1 oct. 2025.