H., S.; SOLANKI, S. WHAT IS MORE EFFECTIVE? SINGLE CELEBRITY VERSES MULTIPLE CELEBRITY: A STUDY ON RELATIVE EFFECTIVENESS OF BOTH TYPE OF PRINT ADVERTISEMENTS ON CONSUMERS’ PERCEPTION. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 3, n. 9, p. 23–35, 2015. DOI: 10.29121/granthaalayah.v3.i9.2015.2943. Disponível em: https://granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG15_B09_67. Acesso em: 3 jul. 2024.