KAUR, S.; GARG, A. CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 4, n. 11, p. 122–136, 2016. DOI: 10.29121/granthaalayah.v4.i11.2016.2430. Disponível em: https://granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG16_C12_190. Acesso em: 23 jul. 2024.