H., S., & Solanki, S. (2015). WHAT IS MORE EFFECTIVE? SINGLE CELEBRITY VERSES MULTIPLE CELEBRITY: A STUDY ON RELATIVE EFFECTIVENESS OF BOTH TYPE OF PRINT ADVERTISEMENTS ON CONSUMERS’ PERCEPTION. International Journal of Research -GRANTHAALAYAH, 3(9), 23–35. https://doi.org/10.29121/granthaalayah.v3.i9.2015.2943