Ojo, I. 2024. ASSESSING THE EFFECTS OF CUSTOMER SATISFACTION AND RETENTION IN THE HOSPITALITY INDUSTRY: A STUDY OF ST. JACOBS AND GROOVY HOTELS, AKURE, ONDO STATE, NIGERIA. International Journal of Research -GRANTHAALAYAH. 12, 7 (Jul. 2024), 41–54. DOI:https://doi.org/10.29121/granthaalayah.v12.i7.2024.5703.