SKILL MANAGEMENT IMPACT IN INDIAN MSMEs TOWARDS SUSTAINABLE CONSUMPTION AND PRODUCTION PATTERNS IN THE CONTEXT OF CSR PRACTICES
Madhuri Yadav 1,
Sukanta Kumar Baral 2
1 Research
Scholar, Department of Commerce, Indira Gandhi National Tribal University (A
Central University), Amarkantak, Madhya Pradesh, India
2 Professor,
Department of Commerce, Faculty of Commerce & Management, Indira Gandhi
National Tribal University (A Central University), Amarkantak, Madhya Pradesh,
India
|
ABSTRACT |
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Upskilling is a prevailing trend in the workplace that provides employees with updated and advanced training programs and opportunities to enhance their skills and bridge skill gaps. Sustainable consumption and production patterns and green CSR practices are pervasive in Indian MSMEs to become a greener economy. The consumer demand for sustainable products is visible across the globe, creating opportunities for Indian MSMEs in the international marketplace. In light of this fact, the present research article aims to analyze the current gap in past studies concerning MSMEs by investigating the correlation between sustainability practices, specifically with respect to sustainable consumption and production patterns, green CSR initiatives, and the performance of MSMEs. This study aims to examine various viewpoints on MSMEs' sustainable business practices, which are a) how sustainable consumption impacts the efficiency of MSMEs, b) the influence of sustainable production patterns on MSMEs' performance, and c) the impact on the efficiency of MSMEs' operations as a result of CSR activities. A
self-structured questionnaire has been sent to the MSMEs' owners, managers,
directors, and administrative officers through email to conduct the research
work. In addition, a structural Equation Model (SEM) was used to sample 130
Indian MSMEs. The study's main findings are that the sustainable consumption
and production patterns of skill-based CSR practices impact the efficiency of
MSMEs in India. It has also been discovered that their sustainable practices
are generating global market opportunities. This study has important
implications for MSME owners and policymakers because applying sustainable
consumption and production patterns and implementing skill-based CSR
practices as sustainable strategies will create a greener economy and
positively impact the performance of MSMEs. |
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Received 07 March
2024 Accepted 09 April 2024 Published 30 April 2024 Corresponding Author Sukanta
Kumar Baral, sukanta.baral@igntu.ac.in DOI 10.29121/granthaalayah.v12.i4.2024.5585 Funding: This research
received no specific grant from any funding agency in the public, commercial,
or not-for-profit sectors. Copyright: © 2024 The
Author(s). This work is licensed under a Creative Commons
Attribution 4.0 International License. With the
license CC-BY, authors retain the copyright, allowing anyone to download,
reuse, re-print, modify, distribute, and/or copy their contribution. The work
must be properly attributed to its author. |
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Keywords: Sustainable Consumption, Sustainable
Production Pattern, Skill-Based CSR Practices, Performance of MSMEs |
1. INTRODUCTION
Employees
engage in upskilling so that they acquire new abilities that complement their
current array of knowledge. These additional talents improve the
worker's performance in their current function, propelling them further in
their career. Resource-based
strategic management is a field of study that specifically examines the
internal dynamics of organizations, where corporate success can be
fuelled by competitive advantage, greater average returns on resources, and a
more efficient production pattern. In the business world, things happen
swiftly. Globalization, competition, and technological innovation are to blame
for the changes in the corporate sector.
The financial
performance of micro, small, and medium enterprises (MSMEs) may be assessed by
evaluating key indicators such as sales, capital, market share, employee count,
and profit. The sustainable consumption and production pattern is
causing MSME's financial performance to fall, as it needs to enhance upskilling
and reskilling in all aspects. To
ensure the satisfaction of both current and future human needs, sustainable
consumption entails the utilization of commodities and services in a manner
that minimizes detrimental impacts on the environment.
Adopting
sustainable consumption practices would enhance the financial performance of
MSMEs, including sales and profit growth. MSMEs must create innovations
for sustainable business due to changing external environmental conditions and
rising customer expectations. MSMEs must establish production procedures that
benefit the company over the long term. The organization's consumption and
production patterns must be sustainable to achieve a sustainable competitive
advantage. High levels of competition and a quickly evolving market structure
make it crucial to design manufacturing patterns that support MSMEs' CSR
practices. Currently, sustainable consumption provides a valuable viewpoint for
enhancing the efficacy and efficiency of this mode of production.
MSMEs
strive to develop production patterns that align with market expectations in order to gain a competitive edge. The production
process can result in products with a competitive advantage focused on the
client, which can boost sales and profit and affect the financial performance
of MSMEs. However, numerous studies indicate that MSMEs' CSR practices are
significantly unaffected by sustainable consumption. The theory explains how a
person executes a planning-intensive activity. According to Eniola and Entebang (2015),
the rise in financial behavior
results from an MSME actor's strong desire to meet his financial needs
in proportion to his degree of revenue.
This research deals with the role of sustainable production and consumption habits within the framework of skill management, including CSR practices of MSMEs, by mediating the impact on the performance of MSMEs.
2. BACKGROUND
2.1. Sustainable Consumption
To
satisfy current and future human needs, using environmentally friendly
practices while using products and services is essential. There is a standard
comparison between sustainable consumption and sustainable production.
Consumption pertains to the use and disposal (or recycling) of resources by
various entities such as governments, corporations, organizations, individuals,
and families. The interconnection between sustainable production, lifestyles,
and consumption is significant. The adoption of a sustainable lifestyle serves
to mitigate adverse environmental impacts while concurrently fostering a
thriving existence for people across the country and beyond. Societal norms,
governing bodies, governance facilities, marketplaces, culture, and other
variables influence and constrain the choices made by individuals and groups
regarding desires, needs, and implementation techniques. The concept of
sustainable consumption has a strong correlation with sustainable production
and development, sharing several common characteristics. Sustainable
development and consumption include efforts to address global sustainability
challenges such as global warming, scarcity of resources, hunger, and
environmental damage. Both sustainable development and sustainable
consumption are predicated on the following ideas:
·
Harnessing
renewable resources to their maximum capability for rejuvenation.
·
Implementing
the practice of reusing and upcycling product lifespans to maximize the use of
consumer goods.
· Equity between and between generations.
2.2. CSR Practices
Corporate
social responsibility or CSR is an approach to business that encourages
companies to accept responsibility for the community and hold themselves to
high standards in relation to its stakeholders, customers, and staff. By
engaging in CSR (also called "corporate citizenship"), businesses may
learn to weigh their actions' social, environmental, and economic costs and
benefits. Companies that practice corporate social responsibility aim to
improve society and the surroundings via their operations. There are four main
types of corporate social responsibility (CSR) programmes:
ethical, economic, environmental, and philanthropic. Environmental efforts
aim to protect natural resources, while philanthropic actions concentrate on
donating to good causes that aren't always tied to business. Environmental
initiatives aim to safeguard natural resources, while philanthropic initiatives
focus on donating to worthy organizations that may or may not have anything to
do with business. In contrast to economic responsibility, which promotes the
funding of the aforementioned goals, ethical
responsibility guarantees that companies operate in an honest and fair manner.
·
CSR
is a strategic approach that encourages organizations to conduct themselves in
a manner that is advantageous to society and the environment rather than
causing damage to them.
·
CSR
endeavors to enhance the positive public image of corporations and contribute
to many aspects of society.
·
CSR
initiatives, sometimes categorized into four distinct areas: environmental
effects, ethical obligations, philanthropic initiatives, and financial
responsibilities, serve as an effective means to enhance employee morale.
Organizations
seeking to assess success beyond financial performance may use CSR
methodologies. These tactics may prioritize philanthropic, moral, and
ecological responsibilities beyond what companies provide. Skilled CSR goes
beyond just commercial transactions with customers, aiming to have a positive
impact on the world while also benefitting the
organization.
2.3. Skill Management
In order to
enhance their competitive edge in the market, MSMEs must obtain the requisite
skills to ensure their preparedness for the future. To keep up with the
demands of a fast-paced work environment, keeping up with the current trends
might help them leap forward in a seamless manner. MSMEs believe small
businesses should gain skills such as data analysis and designing new products
in response to market demand. MSMEs are adaptable and agile. However, they now
need additional abilities to position themselves as leaders and key economic
contributors. These can be interpersonal abilities that help to foster a team
culture. A practical and engaged team is necessary for growth. Building
internal self-sufficiency by developing the required skills will enable India's
63 million MSMEs to maintain a
competitive advantage. By
incorporating a skilled labor force, the government's assistance in
making blue-collar jobs more appealing will make this sector more vibrant and future-oriented.
The
Ministry of MSME has established a robust skilling ecosystem to address the
needs of a trained workforce in both established and emerging industries across
a range of business segments to stimulate national industry growth by
supporting enterprises.
The MSMEs of India are immensely important to the country's economic development, innovation, and job creation. It is critical to recognize the crucial role of Indian MSMEs and investigate strategies to strengthen their support framework for long-term growth. In this blog, we will look at the existing support systems for Indian MSMEs and provide recommendations to help them grow and succeed. MSMEs in India are ripe with opportunities to spur innovation, create jobs, and boost the economy. We can create an enabling climate for MSMEs by enhancing the support framework at both the policy and implementation levels. To address difficulties, offer required resources, and empower Indian MSMEs to prosper in the global economy, the government, financial institutions, industry professionals, and society must work together. Let us commemorate MSME International Day by reiterating our commitment to the growth and development of these critical economic engines.
3. LITERATURE REVIEW
Pandya & Kumar (2022). Focusing on the competitiveness of manufacturing MSMEs in developing economies, this study addresses the need for more awareness about concepts like Industry 4.0 (I4.0) and their potential to enhance production efficiency (SP). Interviews highlighted barriers to I4.0 adoption, including financial constraints and limited knowledge. Predictive Analytics emerged as the most crucial, followed by Machine Learning and Real-time Computing. Contributions include aiding MSME managers in technology adoption for enhanced competitiveness, addressing research gaps in I4.0 adoption in developing economies, and proposing the unbundling of I4.0 technologies for better understanding and implementation.
Ghanbarpour & Gustafsson (2022). Prior studies on CSR and corporate innovativeness
have mostly emphasized firm activities while overlooking customer perceptions
and long-term impacts. This research examines the influence of
customer-perceived CSR and innovativeness on organizational financial success.
Utilizing panel data derived from service businesses, this study reveals that
perceived company activities have a favorable impact on future profits by means
of customer assessments, hence yielding long-term benefits. The influence of
positive impressions on profitability is mediated by customer satisfaction,
underscoring the need to effectively communicate CSR and innovation initiatives
to consumers to achieve sustained financial success. This highlights a gap in previous
research and emphasizes the significance of customer perception in shaping
economic performance.
Virmani et al. (2021). The study investigates the obstacles that prevent sustainable production in MSMEs within India's automobile industry, utilizing the GTMA to identify and quantify these obstacles. POM emerged as the foremost barrier, followed by ORB, CRB, and GRR. Findings align with prior research, emphasizing the significance of proactive measures to address identified barriers. The study underscores the importance of cohesive actions to overcome the obstacles to sustainable development, implicating both managerial and policy perspectives.
Dixit & Priya (2023) study highlights the driving force and reliance on these obstacles, which prevent Indian SMEs from engaging in CSR. The ISM model reveals that a fundamental reason for lower CSR engagement is the need for CSR skills and knowledge within these firms, which hinders their perception of the benefits of CSR involvement. Additionally, SMEs need more awareness of CSR support systems, such as NGOs and government assistance. Moreover, their smaller size and relative obscurity result in a lack of pressure from stakeholders, further discouraging CSR initiatives. With the help of these barriers, managers can make decisions and guide policymakers in crafting CSR policy frameworks.
Maheshwari et al. (2020). study emphasizes the
crucial role of informal HRM practices, led by leaders, in fostering employee
commitment to sustainability in MSMEs. Through innovative approaches in
employee relations and HRM tools, firms achieve sustainability goals by
promoting shared vision and culture and overcoming agency and information gaps.
The excellence,
comprehensiveness, awareness, and action framework is
a valuable tool for guiding MSMEs. The research addresses literature
gaps on employee relations and sustainability commitment in MSMEs. It offers
practical insights for MSMEs striving for sustainability in the food processing
sector, highlighting pioneering and counterintuitive practices.
Verma (2019). MSMEs play a vital role in India's
economy, serving as breeding grounds for entrepreneurship and innovation. With
over 63 million units employing approximately 110 million people, they
contribute significantly to the production of a wide array of goods and
services. Their dynamic nature makes them crucial in attaining Sustainable
Development Goals, notably Goals 1, 8, and 9, while indirectly impacting
others. This paper explores MSMEs' role in SDG achievement, categorizing their
contributions across various activity attributes. Additionally, it suggests
measures to enhance MSME sustainability, ultimately aiding in SDG realization.
Kumar (2019). study reveals that businesses that engage actively in their local communities reap numerous advantages. Cost savings, more business leads, a better reputation, higher morale and skill development among employees, and better connections with customers, partners, and the community are all advantages. He found the positive impact of community involvement on multiple aspects of business performance, underscoring the significance of businesses fostering connections and contributing to their local environments.
Katyal & Xaviour (2015). study highlights the need for more formalization in HR management among MSMEs in contrast to multinational companies in India. It suggests two approaches to address this issue: offering practical HR training to small business owners to manage HR tasks and building official HR departments when the units become financially viable. Alternatively, outsourcing HR functions to external authorities is proposed. The study emphasizes the importance of good HR practices for MSMEs to remain competitive.
Tewari & Pathak (2014). In developing economies, MSMEs
face CSR pressures despite their unique characteristics. This paper advocates
for Collective Corporate Social Responsibility (CCSR) clusters, enabling MSMEs
to address sustainability needs collectively. Such clusters align with
Carroll's CSR stages and acknowledge the socio-cultural context, offering a
viable approach to CSR adoption tailored for MSMEs.
Baral (2014). Corporate
Social Responsibility (CSR) has received increased attention among the business
community over the past decade. Due to the competitive environment and public
pressures, the business community is giving more importance to corporate social
responsibility, where organizations must act more responsibly and show their
commitment to environmental, social, and financial sustainability. In today's
fast-moving and increasingly unpredictable business environment, the need for
ethical, socially responsible, and sustainable practices becomes even more
critical.
Srinivasan (2009). The study aims to fill the knowledge gap on CSR and ethical practices in SMEs in India, highlighting their pivotal contribution to the nation's economic development. He also explores various aspects, including the influence of owner's ethics, external pressures, and industry associations on CSR practices. It also highlights the need for more research in the services sector. It suggests areas for future exploration, emphasizing the need for a deeper understanding of CSR adoption in SMEs for balanced development and effective policymaking, the following figure depicts the relationship of three parameters.
Figure 1
Figure 1 Research
Model of Adoption (three parameters) Source Compiled and
Developed by Authors |
4. OBJECTIVES OF THE STUDY
This study aims to analyze several perspectives on the sustainable practices of MSMEs.
These include;
1) To study the impact of sustainable consumption on the performance of MSMEs,
2) To know the impact of sustainable production patterns on the performance of MSMEs, and
3) To evaluate the influence of skill management towards CSR initiatives on the performance of MSMEs.
While the hypothesis is as follows:
H1: Sustainable Consumption has a significant positive effect on the performance of MSMEs.
H2: Sustainable production pattern has a significant positive effect on the performance of MSMEs.
H3: Skill-based CSR initiatives have a positive impact on the performance of MSMEs.
5. DATA ANALYSIS
This study was designed to investigate the mediating effect of sustainable consumption and production patterns between CSR practices and performance in MSMEs in Bhubaneswar city. Bhubaneswar city is more flexible for MSEMs, and MSMEs are more adaptive to changes that are occurring in environmental conditions. MSMEs in Bhubaneswar can compete with larger industrial units to meet the requirements of corporate and individual customers. The MSMEs are closer to the sustainable market (sustainable products and services). The population for the present study is MSMEs in Bhubaneswar City. A simple random probability sampling technique has been adapted to carry out the present study. A self-structured questionnaire that includes demographic information and data related to sustainable consumption, sustainable production patterns, skill-based CSR initiatives, and performance of MSMEs. The questionnaire was administered through personally and mail with the owners of the select MSMEs in Bhubaneswar city. 200 questionnaires were distributed, and 193 responses were received.
Table 1
Table 1 Descriptive Statistics |
||
Frequency |
Valid % |
|
Gender |
||
Female |
79 |
41 |
Male |
114 |
59 |
Total |
193 |
100 |
Education |
||
Undergraduate |
55 |
27 |
Graduate |
106 |
55 |
Master |
28 |
14 |
PhD |
4 |
2 |
Total |
193 |
100 |
Firm size in employees |
||
3—10 |
29 |
15 |
11—50 |
46 |
24 |
51-250 |
83 |
43 |
250-500 |
35 |
18 |
Total |
193 |
100 |
The above Table 1 indicates the mediating role of sustainable consumption and production patterns and skill-based CSR initiatives on the performance of MSMEs. Details of the description has given below.
Table 2
Table 2 Factor Analysis |
||||||
Items |
Factor Loadings |
|||||
EFA |
CFA |
|||||
1 |
2 |
3 |
Std. Est |
t value |
P |
|
We aware of sustainable consumption and Sustainable
production practices |
0,791 |
0,591 |
*** |
|||
We understand the importance of sustainable business
for greener economy |
0,828 |
0,772 |
11,801 |
*** |
||
We are producing sustainable products |
0,727 |
0,791 |
11,819 |
*** |
||
We are implementing sustainable production practices |
0,861 |
0,775 |
17,457 |
*** |
||
We stimulate the activities of sustainable consumption
and production practices into different functions of the firms |
0,863 |
0,828 |
16,778 |
*** |
||
All our functions (Production, marketing, finance,
training, R&D etc) are integrated into sustainable production process |
0,846 |
0,778 |
15,789 |
*** |
||
All our products are meeting the requirement of
sustainable consumption and production pattern |
0,778 |
0,623 |
15,456 |
*** |
||
The business associated with sustainable consumption
and production pattern is risky |
0,781 |
0,679 |
13,848 |
*** |
||
We feel sustainable products and sustainable production
practices are helpful in introducing innovation |
0,772 |
0,772 |
14,412 |
*** |
||
We are aware of the skill-based CSR initiatives |
0,778 |
0,662 |
12,432 |
*** |
||
We understood the importance of skill-based CSR
initiatives for business performance |
0,729 |
0,823 |
15,057 |
*** |
||
We spend money on skill-based CSR activities |
0,861 |
0,772 |
14,412 |
*** |
||
We feel skill-based CSR will improve the quality of the
human life |
0,846 |
0,823 |
15,057 |
*** |
||
We perceive skill-based CSR initiatives helps for
sustainable development of business |
0,558 |
0,679 |
13,848 |
*** |
||
Sustainable business led to innovating products |
0,734 |
0,772 |
11,801 |
*** |
||
Sustainable business led to increased sales revenue |
0,712 |
0,791 |
11,819 |
*** |
||
Increase in profit due to sustainable products and
sustainable business practices |
0,781 |
0,775 |
17,451 |
*** |
||
Increase in our current assets and fixed assets |
0,878 |
0,838 |
26,158 |
*** |
||
Increase in the number of workers |
0,903 |
0,831 |
25,653 |
*** |
||
Increase in the efficiency of workers |
0,897 |
0,842 |
26,339 |
*** |
||
Reduction in the cost of production |
0,916 |
0,913 |
29,391 |
*** |
||
Explained Total
Variance: 67,8%; 1. Sustainable consumption and production pattern 2.
Skill-based CSR initiatives 3. MSMEs performance x2 /df = 2,654 GFI = 0,902 TLI = 0,932 CFI = 0,937 RMSEA =
0,052 |
Table 1 describes the descriptive statistics of the select MSMEs. The data was collected from the owners, and the majority of them were male (59%) in this study. The education level of the owners is observed that the owners are graduates with 55%. Considering the firm's size, 43% of the MSMEs are 51-250 employees.
Exploratory factor analysis was first used for scales, and
later, principal component analysis was obtained. There are nine items for
sustainable consumption and production patterns, seven for CSR initiatives, and
five for MSMEs' performance. The factor loadings of Sustainable consumption and
production patterns, CSR initiatives, and MSMEs performance are seen in Table 2. The total variance of
the three variables is 68,7%. A
confirmatory factor analysis was performed to validate the findings of the
exploratory factor analysis. The following fit indices are often used in
research to assess the adequacy of a model: x2 /df
(=0.90), TLI (=0.90), CFI (=0.90), and RMSEA (<0.08).
5.1. Regression Analysis
The hypotheses
were tested using a multiple regression model. Table 3 shows the regression
analysis of the study. Regression analysis model 1 shows that sustainable
consumption significantly affects the performance of MSMEs with beta = 0.206,
p= 0.002. This indicates that sustainable consumption positively affects the
performance of MSMEs. The result of regression analysis model 2 shows that
there is a significant effect of sustainable production pattern on the
performance of MSMEs with beta = 0.0258, p= 0.031. This indicates that a
sustainable production pattern positively impacts the performance of MSMEs. The
result of regression analysis model 3 shows that CSR practices significantly
affect the performance of MSMEs with beta = 0.0385, p= 0.002. This indicates
that CSR practices positively affect the performance of MSMEs.
Table 3
Table 3 Regression Analysis |
|||||
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||
B |
Std. Error |
Beta |
|||
(Constant) |
.917 |
.119 |
7.728 |
.000 |
|
Model 1 Sustainable consumption |
.256 |
.028 |
.206 |
8.509 |
.000 |
Model 2 Sustainable production pattern |
.085 |
.027 |
.0385 |
3.190 |
.002 |
Model 3 CSR practices |
.150 |
.029 |
0.160 |
5.230 |
.002 |
6. SOLUTIONS AND RECOMMENDATIONS
A theoretical framework based on prior studies was used to
conduct this study. This research aims to understand how sustainable
consumption and production patterns relate to MSMEs' CSR practices. The significance of this finding
lies in its potential to assist MSMEs in identifying strategies to leverage
opportunities for growth within a highly competitive business landscape. The
results obtained from hypothesis testing indicate the following trends:
CSR practices of MSMEs have a favorable effect on the environment, economy, and society, which are aspects of sustainable consumption. When creating their business plans, they take their rivals into account. Because of the dominating relationship between the other two dimensions, it is possible that customer-oriented sustainable consumption has little impact on MSMEs' CSR practices.
All aspects of sustainable consumption were found to
affect the production cycle favorably. These findings provide support for
the idea that MSMEs should adopt strategies that prioritize profitability and
ensure the long-term sustainability of their organization Prabawani & Hidayat (2017). It was found that
Production pattern positively affects the skill-based CSR practices of MSMEs.
It has also been found that their sustainable practices are generating global
market opportunities. This study has important implications for MSME owners and
policymakers because applying sustainable consumption and production patterns
and implementing skill-based CSR practices as sustainable strategies will
create a greener economy and positively impact the performance of MSMEs.
7. FUTURE RESEARCH DIRECTION
This
research seeks to mitigate the existing gap and its applicability to other
MSMEs globally. This study offers compelling data on skills management in the
context of sustainable consumption, production patterns, and CSR practices of
MSMEs within a more environmentally friendly economy.
8. CONCLUSION
The critical result of this study is the production pattern as a mediator in sustainable consumption and skill-based CSR practices for a greener economy in MSMEs. These results require MSMEs to develop production patterns that are market-oriented to acquire a competitive advantage. The creation of new goods and services that take into account customer demands and competitive activities will lead to growth in both the domestic and foreign markets.
CONFLICT OF INTERESTS
None.
ACKNOWLEDGMENTS
None.
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