Joseph S, Motwani SA. BRAND STRATEGIES: BUILDING AND SUSTAINING A COMPETITIVE EDGE. Int. J. Eng. Tech. Mgmt. Res. [Internet]. 2025 Apr. 30 [cited 2025 Nov. 1];12((4SE):56–62. Available from: https://granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1583