TRANSFORMATIONAL LEADERSHIP STRATEGIES FOR ENHANCING ORGANIZATIONAL EFFECTIVENESS IN THE DIGITAL ECONOMY
DOI:
https://doi.org/10.29121/ijetmr.v9.i1.2022.1771Keywords:
Transformational Leadership, Digital Economy, Organizational Effectiveness, Innovation, Employee Motivation, Digital Transformation, Organizational Performance, Leadership StrategiesAbstract
Modern organizations have set opportunities and challenges due to the technological innovation, digital communication systems, automation, artificial intelligence, and data-driven decision-making. Transformational leadership has proved to be an effective leadership style in this dynamic environment in enhancing organizational effectiveness, employee engagement, innovation and adaptability. The research paper will discuss the transformational leadership strategies and how it improves the organizational effectiveness within the digital economy. The paper examines the ways of promoting innovation and motivation, fostering organizational culture, and supporting digital transformation programs by transformational leaders. employees and managers that are in digitally transforming organizations. Descriptive statistics and hypothesis testing techniques were used to conduct statistical analysis. impact on the employee productivity, the ability to adapt to the changing technologies, the organisational innovation and to the overall organisational performance. The research paper comes to the conclusion that companies in the digital economy demand vision leaders capable of driving the employees to work and develop constant innovation.
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