STUDY OF DEVELOPMENT STRATEGY OF SELF-OWNED BRAND PASSENGER VEHICLE OF DONGFENG UNDER THE NEW ENERGY VEHICLE ERA
DOI:
https://doi.org/10.29121/ijetmr.v9.i11.2022.1254Keywords:
Self-Owned Brand, New Energy Vehicle, SWOT AnalysisAbstract
With the continuous development of China, energy security and environmental protection gradually become national strategic issues, and the automotive industry as the national economic development foundation and pillar industry is affected by such two national strategic issues. To get rid of the dependence on imported petroleum and achieve energy conservation and emission reduction, it is inevitable for China to strive to develop new energy vehicle. In recent ten years, the new energy vehicle industry has developed rapidly with the policy support of the government of China. The Dongfeng Motor Group as traditional automobile factory, under the tide of new energy vehicle, bears the double attack from the new power of vehicle manufacturing and traditional automobile factory, and confronts the double pressure of product transformation and improvement of self-owned brand's market share. The self-owned brand passenger vehicle of Dongfeng is researched in the PESTE analysis, FIVE FORCES analysis and SWOT analysis, and some new suggestions concerning product strategies and market strategies are offered through interview survey, so that Dongfeng Motor Corporation Passenger Vehicle Company can grasp the development opportunity to twist the adverse situation in new situation and can provide certain consideration and reference for the future development of other motor corporations.
Downloads
References
Cheng, X. (2018). LI Shaolin's research on the development strategy of new energy vehicle industry under the background of supply-side reform[J]. Journal of Theory. (02), 55-57.
Carillo-Aparicio, S.,Heredia-Larrubia, J. R., and Perez-Hidalgo, F.(2013).Smart City Malaga, Areal-Living Lab and Its Adaptation To Electric Vehicles in Cities[J].Energy Policy, 62(C), 774-779. https://doi.org/10.1016/j.enpol.2013.07.125 DOI: https://doi.org/10.1016/j.enpol.2013.07.125
Guo, X. (2016). Technical Analysis of Tesla Pure Electric Vehicle[J]. Science and Technology Review,34(06),98-104.
Gong, X. (2012). Electric Bicycle, (05), 29-30+32. DOI: https://doi.org/10.1111/1467-9698.5021
Han, Y. and Ma, X. (2017). The Impact of Green Policies on the Development of New Energy Vehicles-Taking Foton as an Example[J]. Science and Technology China. (03), 19-21.
Haslam, G. E., Jupesta, J., and Parayil, G.(2012). Assessing Fuel Cell Vehicle Innovation and the Role of Policy In Japan,Korea, and China[J].International Journal of Hydrogen Energy, 37(19), 14612-14623. https://doi.org/10.1016/j.ijhydene.2012.06.112 DOI: https://doi.org/10.1016/j.ijhydene.2012.06.112
Hawkins, T. R.,Gausen, O. M., and Strømman , A. H.(2012).Environmental Impacts Of Hybrid Andelectric Vehicles一a Review[J].International Journal Of Life Cycle Assessment,17(8), 997-1014. https://doi.org/10.1007/s11367-012-0440-9 DOI: https://doi.org/10.1007/s11367-012-0440-9
He, Y. (2014). "One By One, From The History Of Automobile Energy Technology Development History To China's Electric Vehicle Development Strategy[J]. Science and Technology Management Research,34(14), 31-36.
Hiroyuki, Y.，Mikio, K., Hisao, A. (2015). Toyota Fuel Cell System(TFCS)[J].World Electric Vehicle Journal, 7(1), 85-92. https://doi.org/10.3390/wevj7010085 DOI: https://doi.org/10.3390/wevj7010085
Hwang, H. T.，and Varma, A. (2014). Hydrogen Storage for Fuel Cell Vehicles[J].Current Opinion In Chemical Engineering,5, 42-48. https://doi.org/10.1016/j.coche.2014.04.004 DOI: https://doi.org/10.1016/j.coche.2014.04.004
Li, C. (2019). The Formation Mechanism of New Consumption Habits In the Context of Network Society : Taking the "Double 11" Shopping Festival as an Example[J]. Social Construction, 6(01), 90-96+89.
Li, H. (2019). World Manufacturing Technology And Equipment Market, 2019(01), 67.
Liu, C. (2014). Tesla Vehicle Battery Technology And Strategy[J]. Power Sources, 38(07), 1201-1202.
Liu, Z., Shi, T., Hao, H., and Zhao, F.(2018). Research on the Development of Fuel Cell Vehicles In China[J]. Automotive Technology, 01, 1-9. https://doi.org/10.5171/2017.790677 DOI: https://doi.org/10.5171/2017.790677
Lu, W., Xiao, X., Zhang, J., Chen, X., and Liu, X. (2018). How To Control Air Pollution In Western Countries[J]. Historical Theory Research, 2018(04), 4-26.
Luo, X., and Chen, W. (2014). Development Status And Prospect Of Hybrid Vehicles[J]. Electronic World,11, 12-13.
Lan, G. (2018). Analysis and Suggestions on Relevant Systems of New Energy Vehicle Industry[J]. Automobile and Driving Maintenance (Maintenance Edition),07, 093.
Larminie, J., and Lowry, J. (2012). Electric Vehicle Technology Explained[J].Electric Vehicietechnology Explained, 50(262), 1/1-110. https://doi.org/10.1002/9781118361146
Larminie, J., and Lowry, J.(2012). Electric Vehicle Technology Explained[J]. Electric Vehicietechnology Explained, 50(262),1/1-110. https://doi.org/10.1002/9781118361146 DOI: https://doi.org/10.1002/9781118361146
Li, J., and Chen, H. (2011). Enterprise Strategic Management[M]. Hunan:Hunan University Press.
Liu, S. (2018). Research On Business Model Of New Energy Vehicles[J]. Times Finance, (09), 197+202.
Ma, J., Liu, X.,Chen, Y.,Wang, G.,Zhao, X.,He, Y.,Xu, S.,Zhang, and K.,Zhang, Y.(2018). The Development Status and Countermeasures of China's New Energy Vehicle Industry and Technology[J]. Journal of China Highway and Transport, 31(08), 1-19.
Ma, W. (2017). Research on Market Competitiveness of New Energy Vehicle Industry[J]. Times Agricultural Machinery. (10), 21-23.
Ministry of Communications (2018). At the End of 2020, Beijing-Tianjin-Hebei and Other Places Need To Hunt For 1 Million Diesel Trucks[J]. Resource Conservation And Environmental Protection, (07), 1-2.
Mulot, J.,Harel, F.,Begot, S., et al.(2019).Fuel Cell System Integration Into A Heavy-Duty Hybrid Vehicle:Preliminary Experimental Results[C].Vehicle Power and Propulsion Conference.
National Bureau of Statistics (2019). Statistical Communiqué of National Economic and Social Development of the People's Republic of China in 2018 I(1)[N]. People's Daily, 2019-03-01(010).
Oliver, C. (1997). Sustainable Competitive Advantage:Combining Institutional And Resource Based Views[J].Strategic Management Journal,18(9), 697–713. DOI: https://doi.org/10.1002/(SICI)1097-0266(199710)18:9<697::AID-SMJ909>3.0.CO;2-C
Porter, M. E. (2018). Towards A Dynamic Theory Of Strategy[J]. Strategic Managemen Journal, (12),35-37.
Qijian. (2018). Operation and Development Trend of Automotive Industry in 2019[N]. World Metal Bulletin, 2019-02-12(A12).
Qin, B. (2019). Analysis of Relevant Ranking of Automobile Enterprises[J]. Auto and Accessories,2019(03), 24-27.
Read, C.,Thomas, G.,Ordaz, G., et al.(2017). U.S.Department of Energy's System Targets For On-Board Vehicular Hydrogen Storage[J].Material Matters,2(2), 3-4.
Sun Y., and Zhang H. (2011). Journal of Heilongjiang Institute of Technology(Natural Science Edition), 25(02), 13-16.
Tian F., Geng Z., Chen L., Yu X., and Lu J. (2018). Research on Hybrid Configuration of Heavy Commercial Vehicles[J]. Automotive Practical Technology,18 ,18-20.
Wang, H., Wang, Y.,Wu, J., and Liu, J.(2016). The Evolution Mechanism of the Innovation Ecosystem of New Energy Vehicles: A Case Study Based on New Energy Vehicles[J].China Soft Science, 2016(04), 81-94.
Wang, Z., (2018). Preliminary Study on The Status Quo and Development Trend of New Energy Vehicles in China[J]. Auto and Driving Maintenance (Maintenance Edition). (04), 119-120.
Xi Jinping Delivered a Keynote Speech at the Opening of the 2018 Annual Meeting of the Boao Forum For Asia[J]. Information Technology and Informatization, 2018(04),1.
Yang D. (2018). The "Growth" And "Troubles" Of New Energy Vehicles[J]. Xiaokang,15, 71-73.
Yamashita, A.，Kondo, M.，Goto, S.，et al. (2015). Development Of High一pressure Hydrogen Storage System For The Toyota"Mirai"[C].Sae World Congress and Exhibition. https://doi.org/10.4271/2015-01-1169. DOI: https://doi.org/10.4271/2015-01-1169
Yang, F., and Kong, F. (2014). Development and Supply and Demand Status of New Energy Vehicle Power Batteries at Home and Abroad[J]. SAIC, (09), 3-8.
Yang, P., and Yi, K. (2011). SWOT Analysis of China's Development of New Energy Vehicles in the Post-Crisis Era[J]. Exploration of Economic Issues, 2011(03), 18-23.
Zhang, Z., and Zhao, F. (2014). A Comparative Study on the Development Strategy of New Energy Vehicles in China and the United States : A Research Perspective Based on the Difference in Goal Orientation[J]. Science of Science Research, 32(04), 531-535.
Zhen, C., Hu, T., Zhang, L., and Wang, H. (2013). Foreign Electric Vehicle Development Strategy and Enlightenment to China[J]. Journal of Hebei Energy Vocational and Technical College, 13(02), 48-51.
Zheng, T., Wang, Z., Bao, X., and Jin, J. (2018). Energy-Saving Potential and Cost Analysis of Heavy Commercial Vehicles in China in 2020[J]. Tianjin Science and Technology,45(01), 86-89.
Zhou, M., and Zhang, T. (2019). Interpretation of Heavy-Duty Vehicle Emission Pollution Policy[J]. Times Auto, (02), 30-31+34.
Zou, J., Lin, Y. and Yang, W. (2019). Research Progress of Pm (2.5) Pollution in China In Recent Years[J].Environmental Pollution And Control,41(03),357-361+366.
Zhang, Z. and Zhao, F. (2014). A Comparative Study of New Energy Vehicle Development Strategies in China and The United States : A Research Perspective Based on Goal-Oriented Differences[J]. Science of Science Research.
Zhao, P., Gao, J., Yang, Y., Hu, Q., and Zhong, Z. (2016). Research on National Development Strategy of New Energy Vehicles[J]. Engineering Science In China, 18(04), 69-75. DOI: https://doi.org/10.15302/J-SSCAE-2016.04.011
Zhou, J. (2018). Confusion and Direction of New Energy Vehicles[J]. Corporation. 04, 14-115.
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Wu He, Dr. Chuanchen Bi
This work is licensed under a Creative Commons Attribution 4.0 International License.
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere.
- That its release has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with International Journal of Engineering Technologies and Management Research agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
For More info, please visit CopyRight Section
