1.
Bhargavi LM. THE ROLE OF EMOTIONAL APPEAL IN MODERN ADVERTISING: A STUDY ON ROLE OF E-ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR. ShodhKosh J. Vis. Per. Arts [Internet]. 2024 Jan. 31 [cited 2025 Sep. 12];5(1):141–153. Available from: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1697