Mahajan, S., V. Iyengar, and N. Bhowmik. “FOLLOWING THE HERD: A STUDY ON SALIENT TRENDS IN THE CONTEMPORARY HINDI FILM INDUSTRY IN INDIA”. ShodhKosh: Journal of Visual and Performing Arts, vol. 3, no. 1, Mar. 2022, pp. 149-57, doi:10.29121/shodhkosh.v3.i1.2022.94.