Bhalla, S., and P. Joshi. “A STUDY OF SOCIAL MEDIA USAGE, ENGAGEMENT, AND BRAND INTIMACY: AN EMPIRICAL ANALYSIS OF DIGITAL FASHION MARKETING”. ShodhKosh: Journal of Visual and Performing Arts, vol. 7, no. 5s, Apr. 2026, pp. 440-54, doi:10.29121/shodhkosh.v7.i5s.2026.7637.