N. Vani, K. Arora, S. Sau, V. Gupta, Nidhi Tewatia, S. Balaji, and P. A. Shelar. “PREDICTING AUDIENCE ENGAGEMENT IN DIGITAL CAMPAIGNS USING AI”. ShodhKosh: Journal of Visual and Performing Arts, vol. 6, no. 5s, Dec. 2025, pp. 152-6, doi:10.29121/shodhkosh.v6.i5s.2025.6894.