M, A., and S. Kannan. “GENDER ROLE CONSTRUCTS OF BOYS AND GIRLS IN TELEVISION COMMERCIALS AIMED AT CHILDREN- A COMPARATIVE ANALYSIS”. ShodhKosh: Journal of Visual and Performing Arts, vol. 4, no. 1SE, June 2023, pp. 88–98, doi:10.29121/shodhkosh.v4.i1SE.2023.418.