Alemayehu, D. T., Chawla, A. S. and Srivastava, V. (2026) “FACTORS DRIVING CUSTOMER RETENTION IN ETHIOPIAN COMMERCIAL BANKING: EMPIRICAL INVESTIGATION OF COMMERCIAL BANK IN ETHIOPIA”, ShodhKosh: Journal of Visual and Performing Arts, 7(12s), pp. 437–446. doi: 10.29121/shodhkosh.v7.i12s.2026.8379.