Lekshmi K S, C., R, J. ., S, K. . ., Rajan D, S. . and K, M. . . (2026) “SOCIAL MEDIA MARKETING REDEFINED: THE ROLE OF CHATBOTS AND VIRTUAL INFLUENCERS IN AI-DRIVEN INFLUENCER MARKETING”, ShodhKosh: Journal of Visual and Performing Arts, 7(8s), pp. 211–220. doi: 10.29121/shodhkosh.v7.i8s.2026.7828.