C. Rajalingom, and D. Elangovan. 2022. “A STUDY ON BUYING AND REFERRING THE PRODUCT PATTERN OF RURAL CONSUMERS IN PUDUKKOTTAI CITY”. ShodhKosh: Journal of Visual and Performing Arts 3 (2):1143–1148. https://doi.org/10.29121/shodhkosh.v3.i2.2022.4679.